The Galaxy Z Fold 3 and Galaxy Z Flip 3 have surpassed 1 million units in sales just 39 days after their official launch, leading the popularization of foldable phones.

Samsung Electronics announced that domestic sales of its third-generation foldable phones, the 'Galaxy Z Fold3' and 'Galaxy Z Flip3', surpassed 1 million units as of the 4th, just 39 days after their official launch.

This is the third fastest record in history, following the 'Galaxy Note 10' and 'Galaxy S8', even including all bar-type smartphones.

In particular, the Galaxy Z Flip 3 accounts for about 70% of sales, leading the popularization of foldable phones.

The 'Galaxy Z Flip 3' maximizes usability with a front display four times larger than its predecessor and has been released in seven color models, including cream, lavender, and pink, receiving a positive response, particularly among female consumers in their 20s and 30s. Additionally, it was analyzed that approximately 54% of purchasing customers were MZ generation consumers.

In terms of product colors, the Galaxy Z Flip 3 was most popularly chosen by consumers for its clean, natural Cream and elegant, mysterious Lavender colors. Among the unlocked models sold in limited quantities on the Samsung Electronics website, the pink color was the most preferred.

The Galaxy Z Fold 3 was best-selling in the premium Phantom Black color, and the 512GB internal memory model accounted for about 40% of sales.

The proportion of unlocked sales was about 20% of total sales, and the proportion of online sales among unlocked sales was about 58%.

The 'Galaxy Z Fold 3' and 'Galaxy Z Flip 3' set a new record for the first day of smartphone activation in Korea, with 270,000 units activated on the first day alone for pre-order customers. Approximately 920,000 people applied for the pre-orders that preceded this.

Samsung Electronics extended the pre-launch period twice for the first time due to demand that far exceeded market expectations.

This strong sales performance is attributed not only to product quality featuring enhanced durability and differentiated usability but also to various participatory marketing activities targeting the MZ generation.

Samsung Electronics is leading the 'phone customization' trend by introducing practical genuine cases along with collaboration accessories planned with about 40 brands highly favored by the MZ generation, such as Café Knotted and Xexymix, to coincide with the product launch.

Online, the reality entertainment program 'Production Z' continues to gain popularity, surpassing 34 million cumulative views since its release last August on YouTube, as well as on the three IPTV providers and Kakao TV channels.

Meanwhile, Samsung Electronics is extending the 'Used Phone Additional Compensation Program,' which allows customers to receive additional compensation on top of the used market value when purchasing the latest 'Galaxy Z' series and trading in their old phone, until October 31. Existing smartphones eligible for additional compensation upon trade-in include Apple smartphones such as the iPhone XS and iPhone XR.

Samsung Electronics has been running a consumer participation event called 'My Foldable Story' since September 27, in which participants share stories of their daily lives made more special with a foldable phone, and plans to produce the winning stories into advertisements in the future.