Samsung Electronics and LG Electronics, competing for the top spot in the AI home appliance industry, are unveiling products and solutions for customer experience innovation based on AI technology at CES 2022, the world's largest IT and home appliance exhibition, and are moving to secure customers in the fiercely competitive global market.

At CES 2022, the world's largest electronics show held in Las Vegas, USA from the 5th to the 7th (local time), Samsung Electronics and LG Electronics showcased home appliances with AI technology applied.

Samsung Electronics Enhances Convenience with 'Bespoke Home'

At CES 2022, Samsung Electronics unveiled a diverse lineup of "Bespoke Home," customized home appliances that reflect consumers' lifestyles and tastes, to expand into overseas markets.

Samsung Electronics exhibited the 'Bespoke Washing Machine and Dryer', which features a number of AI-based convenience features, and the 'Bespoke Jet', a cordless vacuum cleaner that combines a 210-watt (W) 'Cleaning Station' with a charging stand.

In particular, the bespoke refrigerator is 'The "Food AI" feature has been enhanced, and Samsung TV Plus can be viewed for free in the kitchen via the refrigerator screen. Furthermore, integration with Amazon's "Alexa" has been enhanced to notify users when it's time to replace consumables like refrigerator water filters and facilitate easy repurchase, further enhancing user convenience.

▲LG Electronics President Cho Joo-wan introduced ‘A Better Everyday Life’ at ‘CES 2022.’

■ 'LG ThinQ' app with enhanced smart kitchen functions

LG Electronics introduces convenient and differentiated features to customers through the LG ThinQ app at the 'LG ThinQ Zone'.

The LG ThinQ app features the 'ThinQ Recipe' service, which enhances smart kitchen functions. It not only analyzes the operating status of the product based on artificial intelligence, but also detects expected failures in advance.

By connecting the LG ThinQ app to the LG InstaView oven and microwave and using the remote transmission function of ThinQ recipes, customers can cook easily and conveniently without having to set separate temperatures and times.

LG Electronics' home appliances are maintained in optimal condition through Proactive Customer Care. Proactive Customer Care uses artificial intelligence to analyze and proactively detect product operating conditions, sending customers notifications and self-help guides via the LG ThinQ app.

CEO Cho Joo-wan emphasized, “We will continue to introduce customer experience innovations for a better everyday life, not only to ensure customers’ convenience and enjoyment, but also to ensure the safety of their precious daily lives.”