Samsung Electronics' 'My House' implemented on the metaverse platform ZEPETO

Zepeto affiliate brand service targeting the MZ generation
Decorate your own home according to your taste, providing a personalized user experience

Samsung Electronics is expanding marketing activities tailored to the MZ generation, centering on 'My House,' which was launched on ZEPETO, Asia's largest metaverse platform.

Samsung Electronics announced that 'My House,' which was unveiled on the opening day of 'CES 2022' held in Las Vegas, USA earlier this year, surpassed 4 million cumulative visits on the 28th.

'My House' is a global service within the ZEPETO platform that enables users to 'decorate their own home' in a virtual world using various Samsung Electronics interior products.

Samsung Electronics stated that it encouraged continuous interest from participants by providing the process of decorating a home according to one's own taste through 'My House' and organizing events that offer limited edition items upon completion of tasks.

Samsung Electronics announced that it plans to strengthen communication with MZ generation customers by utilizing 'My House' to expand collaborations not only with new products but also with other industries such as fashion and furniture.

Meanwhile, 'My House' is part of 'YouMak' being promoted by Samsung Electronics.It is also expected to create synergy with the 'e' campaign. The 'YouMake' campaign is a global initiative targeting the MZ generation, designed to help customers realize their own unique lifestyles through Samsung Electronics' customized products and personalized services.

Lee Young-hee, Vice President of Samsung Electronics' Global Marketing Center, said, "Building on the success of My House, we plan to continuously develop customer experiences optimized for the metaverse and expand marketing activities tailored to the expectations of the MZ generation," adding, "Samsung Electronics will become a brand that communicates and grows together with future generations."