September 3, 2013 – Broadcom, a global wired and wireless semiconductor company, announced today that it is expanding its WICED (Wireless Internet Connectivity for Embedded Devices) product family by unveiling WICED Direct. WICED is a platform that simplifies the implementation of Wi-Fi connectivity for consumer electronics. By integrating Wi-Fi Direct capabilities into the WICED platform, Broadcom has enabled OEMs to rapidly develop wearable electronic devices that can easily access the cloud via smart devices.

Experts predict that sales of wearable devices will reach 15 million units this year and increase to 70 million units by 2017. As the size and weight of products decrease and power efficiency improves, stable connectivity between high-performance smartphones, tablets, and wearable devices for data processing, transmission, and cloud transfer has become critical. Consequently, smart mobile devices have become hubs that interconnect all other devices.

Rahul Patel, Vice President of Product Marketing for Broadcom’s Wireless Connectivity Combo (WCC) Group, stated, “The value of wearable devices lies in connecting to the internet or smartphones using minimal power,” adding, “As the wearable market grows, Broadcom is creating new business opportunities by providing the market with not only innovative ideas to connect wearable smart devices but also customized components.”

Broadcom's WICED product family provides the foundation for applying high-performance, low-power, interoperable wireless connectivity capabilities to various smart devices. Leaders in emerging niche markets are currently developing health-related products, such as blood pressure monitors, smart wristwatches, glucose monitors, and exercise bracelets, based on Broadcom's WICED technology. By supporting Wi-Fi Direct, which enables the connection of two devices without a separate computer or access point, Broadcom is opening the door to the development of new and innovative smart accessories, clothing, and other wearable sensors.

In wearable technology, 'wireless connectivity technology' that connects the device to a smartphone is considered paramount in realizing its potential.