Automakers, unique vehicle manufacturers, and mobility companies responsible for future mobility gathered at the 2022 Busan International Motor Show to showcase their respective vehicles and technologies.

The 2022 Busan International Motor Show, held at BEXCO in Busan under the theme 'Next Mobility, A Celebration,' held a press day on the 14th and provided various attractions, including new car announcements and introductions of exhibits.

A total of 28 domestic and international brands, including finished vehicle brands, participated in this motor show, and the domestic finished vehicle brands participating were Hyundai Motor, Kia, and Genesis.

Hyundai Motor Company set up an exhibition booth under the theme of 'Experience of a Sustainable Mobility Life' and displayed a total of 14 vehicles, including finished vehicles and eco-friendly vehicles.

At the press day event, Hyundai Motor announced former soccer player Park Ji-sung joining Team Century and unveiled the IONIQ 6.

At the press day held on the 14th, Hyundai unveiled the 'IONIQ 6' for the first time in the world, introducing its specific specifications and details, and also showcased SEVEN, a large electric SUV concept car that will evolve into the 'IONIQ 7'.

hyundaiThrough this event, the company plans to unveil the further upgraded technology of the Ioniq 6 and 7 Series and solidify its position as a first mover in electric vehicles.

In addition, Hyundai Motor President Jang Jae-hoon raised expectations by announcing that, as an official partner of the 2022 Qatar World Cup themed around eco-friendliness, the company would operate eco-friendly vehicles as official World Cup vehicles.

Hyundai Motor Company announced that it has launched 'Team Century' to foster solidarity for a sustainable world and is working alongside former Liverpool player Steven Gerrard and BTS.

In particular, former soccer player Park Ji-sung, a new member of Team Century, appeared and personally made an announcement, drawing cheers from the press day participants.

At Hyundai Motor's Genesis booth, the electrified lineup and other items were on display.

A notable model is the 'X Speedium Coupe'. This is the first time the actual vehicle is being unveiled in Korea, and it is a concept model that embodies the inspiration for Genesis's future.

In addition, it will showcase the all-electric 'GV60', 'GV70', and 'G80 electrified model', as well as the ultra-large flagship sedan 'G90 Long Wheelbase'.

Kia exhibited electric and eco-friendly vehicles under the theme "Kia Mobility in Progress."

Kia unveiled 'The Kia Concept EV9,' a large electric SUV concept car.

The 'EV9' is a flagship electric vehicle model set to be unveiled next year, and the Busan Motor Show was chosen as the venue to reveal the actual vehicle for the first time in Korea.

Among the electric vehicles on display were the 'EV6', 'Niro Plus', 'Niro EV', 'K8', and 'Sportage Hybrid', and the actual model of the new urban SUV 'Seltos', 'The New Seltos', which is being introduced for the first time in three years, was also unveiled at the booth.

UAM, which will be responsible for the skies of future cities, was also on display. SKT exhibited Urban Air Mobility (UAM), which is gaining attention as an eco-friendly mode of transportation, at the Busan Motor Show.

SKT introduced the current status of UAM service development and the economic and social value that can be created through the commercialization of the service, centering on an electric vertical take-off and landing (eVTOL) model that is a 1/8 scale model of a 4-seater UAM aircraft.

UAM is a low-noise, low-carbon mode of transportation that uses electric motors capable of vertical take-off and landing to fly rapidly at altitudes lower than airplanes, and it is expected to reduce social costs caused by traffic congestion.

Ha Min-yong, SKT CDO, stated, “UAM is an innovative service that saves customers’ valuable time and effort by allowing them to travel comfortably via the skies,” adding, “SK Telecom plans to continue communicating with customers to share its service vision for leading the domestic UAM industry.”

BMW's all-electric flagship sedan 'BMW i7' and &lThe new 2 Series Active Tourer was unveiled for the first time in Korea, and MINI unveiled the 'MINI JCW Anniversary Edition,' a limited edition commemorating the 60th anniversary of the birth of JCW.