Introduction of next-generation core technologies such as electrification platforms and integrated future vehicle cockpits
Plans to secure $1.7 billion in orders in the North American market and expand orders for high value-added products

Hyundai Mobis is continuing its aggressive sales activities in the global market by participating in this North American Auto Show, following its participation in last year's Munich Motor Show (IAA) in Germany.

Hyundai Mobis announced on the 5th that it will participate in the '2022 North American Auto Show,' which will be held from the 14th to the 25th at Huntington Place in Detroit, Michigan.

Hyundai Mobis plans to set up an exhibition space exclusively for customers for three days from the 14th to the 16th during the exhibition and showcase about 30 new technologies in the field of future mobility.

Axel Maschka, Vice President of Global OE Sales at Hyundai Mobis, explained, “In addition to the significance of the Auto Show’s spectacular revival in Detroit, a symbol of the U.S. automotive industry, this is aimed at discovering new order opportunities in the North American market, a battleground for future vehicles such as electric and autonomous cars.”

Hyundai Mobis plans to showcase about 30 new technologies in the field of mass-producible future vehicles at this North American Auto Show.

In particular, it strategically emphasizes electrification systems tailored to the characteristics of the North American market, which is leading the paradigm shift in electric vehicles.

Integrated Chassis Platform for Electric Vehicles (eCCPM; electric The Complete Chassis Platform Module is a prime example.

This platform is optimized for electric vehicles and is a system that combines braking, steering, suspension, drive, and battery systems within a freely adjustable aluminum frame.

Since the platform shape can be adjusted according to the size of the vehicle, it can be said to be suitable for electric vehicle-based PBVs (Purpose-Built Vehicles).

The 'Lighting Grill,' which was successfully developed last year, will also be introduced.

The lighting grille is a next-generation technology that allows the entire front grille of an electric vehicle to be utilized as a lighting device or a means of communication between the vehicle and pedestrians.

Looking at the lighting grille, you can see how the grille, which determines a vehicle's first impression, can transform in the era of electric and autonomous vehicles.

In addition, Hyundai Mobis plans to showcase various new future technologies that can be immediately applied to mass production at this North American Auto Show, including the next-generation integrated cockpit (M.VICS 3.0), holographic AR HUD, and swivel display.

Targeting the North American market, which leads trend changes, the company put forward electrification, ADAS, and IVI (in-vehicle infotainment) as key items.

For Hyundai Mobis, the North American market is where overseas orders are most active.

Hyundai Mobis recorded $1.7 billion in orders in the North American market alone through the first half of 2022.

Even based solely on current order performance, the North American market accounts for approximately 45% of Hyundai Mobis' total overseas order target of $3.75 billion in 2022.

Order growth in North America has been steep for three consecutive years, reaching $660 million in 2020, $1.4 billion in 2021, and $1.7 billion through the first half of 2022.It continues rapidly.

Meanwhile, Hyundai Mobis plans to hold a 'media conference' for local media on the 14th during the North American Auto Show and announce its strategy to target the North American market.

The media presentation is expected to introduce Hyundai Mobis’s future strategy and core technological competitiveness as the world’s sixth-largest automotive parts supplier, and to include plans to strengthen local sales focusing on core platform-based electrification components and high-value-added electronic components.

Hyundai Mobis stated, “We plan to actively participate in specialized mobility exhibitions held in major global markets to emphasize our competitiveness in future vehicle technology,” adding, “This is because new markets are opening up centered on electrification and autonomous driving systems, and accordingly, business opportunities are expected to expand further, particularly for technology companies.”