Global retailer Mouser Electronics is expanding its presence in the domestic market through a differentiated strategy, having recorded growth over the past three years despite supply chain disruptions such as COVID-19.

Mouser Electronics participated in the Korea Electronics Show (KES 2022) and held a press conference on the 5th to introduce its recent domestic business status and achievements, as well as major future business plans, including the expansion of its headquarters logistics center.

Mouser announced that its domestic sales performance recorded a growth rate of 20.45% in 2020 and 45.60% in 2021 compared to the previous year, and that this growth trend is expected to continue this year with a growth of 21.54% compared to the previous year.

"Despite the impact of supply chain disruptions caused by COVID-19, heavy snowfall in Texas, and the war in Russia, we have seen a 68% growth rate in APAC over the past three years," said Daphne Tien, Vice President of Marketing and Business Development for APAC at Mouser. "In particular, the Korean market ranks fourth in APAC and is an important market accounting for 10% of Asia and over 2% globally, so we will focus on identifying the needs of the Korean market in the future."

According to Mouser, while the EMS and Industrial sectors showed strength in the global market, sales in Korea were highest in the Repair, Operations, and Repair (MRO) sector, and sales in the Test and Measurement sector have recently been high. This appears to be due to favorable conditions in the Korean market, such as the development of electric vehicles and 5G technology.

■ Mouser's Differentiated Growth Strategy... Actively Supporting Buyers and Engineers

Mouser is a globally authorized distributor that stocks a wide variety of the latest semiconductors and electronic components and supports same-day shipping of genuine products. The Mouser website provides various information and tools for engineers, including product datasheets, reference designs, application notes, technical design information, and engineering tools.

Mouser cited the development of the NPI business, inventory strategy, and a strategy for the continuous expansion of logistics centers and facilities based on state-of-the-art automated systems as growth strategies.

"Unlike other companies, Mouser has a distinct advantage in that it encompasses a wide range of scale, starting from the semiconductor component design and supply chain stages," explained Daphne Tien. "Through close collaboration with manufacturers from the early stages, we secure the latest technologies and optimize our product portfolios by understanding the market and sharing roadmaps prior to mass production."

Mouser introduced an inventory strategy that not only involves holding and selling a wide range of product lines but also maintains the deepest inventory of semiconductors and electronic components to enable more customers to purchase products. Mouser manages 1 million unique SKUs for products and technologies from over 1,200 global electronic component manufacturers.

In addition, they stated that they have advanced to state-of-the-art technology through the continuous expansion of logistics centers and the introduction of automation systems, and that they have sufficient capacity for continued expansion through ongoing investment.

Mouser focuses on marketing strategies without sales representatives. This includes participating in exhibitions such as KES 2022, hosting conferences and webinars, publishing Korean versions of e-books and newsletters, and operating a blog. In particular, they plan to host seminars covering topics of major industry interest, such as power management, IoT, robotics, and industrial automation, and will hold both in-person and virtual events in the future.

Meanwhile, regarding the current supply chain disruptions, Daphne Tien predicted, "Demand for passive components has slowed mainly due to semiconductor supply chain disruptions, and memory semiconductors, as well as automotive and industrial sectors, have suffered the most damage. However, according to data, supply is on the rise, so this will not last long."

In addition, they added, "Mouser was able to grow in the distribution industry because it maintained a large inventory capable of purchasing even old parts and selected them through AI algorithm analysis," and "Mouser will continue to maintain close cooperative relationships with manufacturers and continue to expand through this strategy."