▲ Lee Sun-woo, President of Keysight Korea (Photo courtesy of Keysight Korea)


“We will lead customer success through R&D, M&A, and ecosystem strategies”
Keysight World: Innovate Hosts Global Online Conference

Keysight Korea (hereinafter Keysight) announced that it will provide more support to customers by investing in software and services, including hardware such as measuring instruments, to support practical business cycles, and stated that it will provide insights through an online conference to be held next week.

Keysight held a press conference on the 19th to introduce its core business areas and strategies, and explained the upcoming online conference, 'Keysight World 2022'.

Keysight focuses its business on telecommunications, semiconductors, automotive, defense and aerospace, and IoT, and provides end-to-end support ranging from design to optimization.

To support these practical business cycles, Keysight invests in software and services, including hardware such as instruments, and provides more support to its customers.

Lee Sun-woo, President of Keysight Korea, stated, “Keysight’s role is to help customers achieve results in a fast-paced market while minimizing time and cost issues,” adding that “we have adopted three strategies: R&D, M&A, and ecosystems.”ordered.

Keysight invests 16% of its revenue in R&D on technologies that will lead the era and whether those technologies can be commercialized.

In terms of mergers and acquisitions, companies from various sectors, including software and cybersecurity, are included in addition to the field related to measuring instruments. Mergers and acquisitions were made with companies in diverse fields, such as Prisma, a 5G solution company; SCALABLE, a core and edge network solution company; Labber, a quantum computing solution company; and erisco, an automotive company.

The final strategy is the ecosystem. CEO Lee explained, “The stages of research, chipset manufacturing, verification, and certification constitute a single ecosystem,” adding, “We promote business by collaborating with institutions and companies at each stage.”

President Lee Sun-woo continued, “Keysight’s mission is to quickly create technology that allows people to safely improve their quality of life,” adding, “It is important to constantly contemplate and put this into practice.”

Meanwhile, Keysight will host an online conference from October 25 to 28 to introduce new technologies and provide useful insights into 5G and 6G, electric and autonomous vehicles, quantum computing and systems, digital twins, and AI.

Lee Sun-woo, President of Keysight Korea, explained, “The rapid pace of technological innovation is approaching all of us more quickly as new challenges and opportunities,” adding, “At Keysight World 2022, industry leaders and experts will share useful expertise and predictions regarding short- and long-term technological innovation with technology leaders and engineers.”

At 'Keysight World: Innovate', keynote speeches by industry experts on short- and long-term trends, panel discussions on major industry challenges, industry future forecasts, and demonstrations of related solutions will be held daily for four days.

Pablo Tomasi, Senior Analyst for 5G Specialized Networks at Omdia Informa, will participate as a keynote speaker in the Day 1 session on 5G Specialized Networks and Evolution to 6G, and Pamela Mallette, Head of Marketing for the Americas at Keysight Technologies, will serve as the panel moderator for the Day 2 session on Building the Foundation for Quantum Technology.

△ On the third day, the design development session utilizing digital twins and artificial intelligence (AI) featured 'Digital Twin'Michael Grieves, Senior Director of the Digital Twin Institute who first coined the term, will deliver the keynote speech, and on the final day, Javier Verdura, Global Director of Product Design at Tesla, will speak on the topic of accelerating automotive innovation and present on the outlook for EVs and AVs.