On April 14, Analog Devices held a press conference in Samseong-dong regarding its 2011 automotive solutions and business strategy.

As the smartification of the market impacts the automotive sector, various solutions are being introduced, and in line with this, Analog Devices has unveiled a strategy to increase its market share.

Automotive Macro Trends

There are currently four issues in the automotive field.
- Safety (More Safely)
Currently, there are plans to push for legal regulations regarding automobile safety in Korea. This demonstrates that this is an issue of interest not only to the industry but also to the government.
- Comfortable (more comfortably)
As the aging of the population accelerates and traffic congestion increases, the 'Comfort' aspect that assists drivers is gaining attention.
- Greener (More eco-friendly)
As environmental issues such as global warming emerge, the industry is focusing on solutions such as carbon emission regulations. Accordingly, hybrid vehicles and solutions related to fuel and engine control are currently gaining attention in the automotive industry.
- More economical
As vehicle miniaturization has emerged as a major issue in emerging nations like China and India, 'price competitiveness' has appeared as another trend in the automotive sector, unlike in the past.

ADI's automotive solutions to address this are as follows.
- Integration of all safety systems for safe driving
- Providing high-performance MEMS sensors suitable for automotive systems
- Implementation of active safety through ADAS (Advanced Driver Assistance Systems)
- Perfect signal chain solution and sensor interface support for a more comfortable ride
- Provides extended operating range for lithium-ion batteries and intelligent battery monitoring for micro-hybrid implementation

In the Safety sector, which is the area of greatest emphasis, they have introduced Active Safety and ADAS (Advanced Driver Assistance Systems) as solutions. Song Jin-eok, Director at Analog Devices, stated, "By utilizing the Advanced Driver Assistance System, vehicle accidents can be identified before they occur. ADAS is different from airbags, which are passive safety devices designed to reduce casualties after a collision." In other words, ADAS can be viewed as a solution that lowers accident rates by sending advance warning signals to drivers exposed to accident risks.

In addition, MEMS sensors, which are attracting significant interest, have also been applied to the automotive industry in various forms.

MEMS sensors applied in the same context as ADAS play a role in preventing accidents by identifying the risk of accident occurrence in advance, and the MEMS sensors used for this purpose include collision avoidance sensors