SolarWinds, a provider of simple, powerful, and secure IT management software, is poised for its next phase of growth with the addition of new executives in the Asia Pacific region.

SolarWinds announced on the 30th that it has appointed Aten Lim as Managing Director of Asia Pacific and Japan (APJ) and Sara Kao as APJ Marketing Director.

The two newly appointed executives will develop sales and marketing strategies to further strengthen the company's leadership in the IT Operations Management (ITOM) software market in the APJ region.

This appointment solidifies SolarWinds' commitment to strengthening business operations, partnerships, and support in the region.

“As SolarWinds strengthens its presence in the APJ region, building a team of experts to develop our regional growth strategy has become paramount,” said David Cronk, President of International Sales at SolarWinds. “Aten Lim, Regional Director, and Sarah Kao, Marketing Director, will bring valuable experience and knowledge that will help us take our APJ team to the next level,” he said.

As General Manager of SolarWinds APJ, Aten Lim will drive business strategies to achieve the next phase of growth and expand the company's footprint.

Prior to joining SolarWinds, he served as Chief Operating Officer (COO) and Global Vice President of SAP Greater China.

He also held key positions at industry-leading companies such as NCS Group, Lenovo, and Hewlett-Packard Enterprise, where he led the company in achieving outstanding sales performance.

Lim, General Manager of APJ, also said, "I am excited to join SolarWinds. I look forward to working closely with the APJ team to strengthen our existing strong strategic partnerships in the region. With over 20 years of experience in the IT industry across Asia, I am ready to share my success formula with the team and help accelerate the digital transformation of our APJ customers."

As the new Head of Marketing for APJ, Sarah Kao, who will accelerate regional marketing efforts, previously led the Japan and Asia Pacific (JAPAC) marketing team for Palo Alto Networks' Prisma Cloud.

He also leads Google Cloud's global affiliate marketing team and has over 17 years of unparalleled marketing and business development experience.

“I am excited to join the SolarWinds APJ team as they bring their new Observability product to market,” said Kao. “I look forward to contributing to our marketing strategy and strengthening our position in the APJ region.”