▲ Kwon Jun -hyeok, Dropbox Korea Director of Enterprise Business and Partner Sales


Dropbox Evolves into a Digital Workflow Enhancement and Integrated Collaboration Tool
The goal is to improve work efficiency through workflows for each industry group.

Dropbox outlined its key achievements for 2022 and its business direction for 2023, with the goal of improving the quality of collaboration across national, industrial, and time boundaries as remote work becomes the norm.

Dropbox held a press conference on the 7th to present its future direction for collaboration and announce its domestic business strategy for next year.

“Dropbox has been continuously working to develop various collaboration tools and improve workflows and productivity as companies have increased remote work due to COVID-19 last year,” said Junhyuk Kwon, CEO of Dropbox. “We will continue to move forward as a company that supports workflows for individuals, teams, and all organizations through smart workspaces for digital content collaboration.”

Dropbox began as a cloud storage platform and has evolved into an integrated collaboration tool that enhances digital workflows. It continues to evolve with the goal of enhancing users' work processes.

Director Kwon said, “Dropbox’s 2021 profit will reach $2.158 billion and the number of transactions will reach 800 billion.“We have 17.55 million paid users and content that we do,” he said, adding, “One of our best achievements in 2022 was our advancement in the construction sector.”

Dropbox has been fully supporting the digital transformation of the construction and engineering industry, which has long insisted on NAS, and has been receiving favorable reviews from companies such as Seonjin Engineering Co., Ltd. and Topec Engineering Architectural Firm Co., Ltd. for its support for not only data construction but also convenient external data access, security management, and collaboration with various partners.

In the construction industry, data generated per project easily exceeds 10 TB per year, and most projects are long-term.

Dropbox helps you store and manage data safely and securely, and allows you to share it quickly and easily with your clients.

In 2022, Dropbox achieved significant success by collaborating with leading Korean startups and mid-sized companies across various industries.

While the construction industry adopted Dropbox as a collaboration tool to replace NAS, domestic mobile game companies and media companies adopted Dropbox as a ransomware response solution.

In addition, several customs and accounting firms and HR tech company Wanted Lab have adopted Dropbox Sign (formerly HelloSign).

HelloSign, which has seen a significant increase in domestic users due to the digitalization of signature processes, has been rebranded as Dropbox Sign, and has also provided an integrated workflow by officially launching DocSend, which provides tracking and analysis functions for documents and videos, and Dropbox Capture, which improves the efficiency of non-face-to-face communication.

Director Kwon said that Dropbox's 2023 Korean market strategy will focus on the following areas: △Responding to ransomware issues in the manufacturing, construction, gaming, and marketing sectors; △Responding to issues due to remote work; and △Responding to issues by industry group. It was reported that the goal would be to improve work efficiency through workflow.

Building on the strengths of the construction industry, which has seen Dropbox services strengthen its capabilities in 2022, the company has announced its strategy to grow into a partner capable of offering workflow solutions along with consulting services, and to continue investing in the industry.

At the meeting that day, Dropbox demonstrated how to use the features, including DoxSend, and Dropbox stated that it will continue to focus on developing products to build simple and effective digital workspaces and improve corporate productivity.

Plus X, a leading domestic brand design consulting firm, introduced Dropbox considering the following factors: △relatively easy access to files due to the increase in non-face-to-face work and external work, easy security settings and permission settings, △one-year support for data version management and restoration, and △convenient interface, and is considering introducing Dropbox Sign and Doxend in addition.

Director Kwon Jun-hyeok said, “Dropbox will continue to reflect the voices of our customers and innovate to provide a better work environment,” and added, “We will move beyond being a simple cloud storage for storing data and support collaboration between companies and industries as a truly intelligent collaboration tool.”