IAR (IAR®) announced the launch of an updated brand and the change of its brand name to 'IAR' through a new logo and Visual Identity (VI) that reflect the company's mission.

IAR explained that this was a more vibrant expression of the meaning of cutting-edge technology, advanced computing, and intelligence by boldly removing the term 'Systems' from the existing company name.

Furthermore, it was stated that the modern appearance of the new brand identity (BI) and the novel logo captures and embodies the human experience of focusing on future innovation and constantly striving to create a safe, colorful, and better world.

Richard Lind, CEO of IAR, stated, “Throughout the past 40 years of business, IAR has continuously embraced challenges and changes to provide customers with the best software innovation and the most efficient solutions.”“We have been doing so. We are proud to announce a new brand update today that reflects our mission to support customers in pursuing today’s products and tomorrow’s innovations,” he said.

The graphic identity has been updated to visualize the efforts to become the best in brand, value, and embedded technology.

The newly updated brand also means changing the company name to IAR.

CEO Richard Lind said, “The new brand reflects our commitment to staying youthful and relevant by building a safe and intelligent embedded environment for everyone and every device on the planet,” adding, “IAR will do its utmost to provide cutting-edge embedded technology for embedded development and embedded security.”

The new branding is scheduled to be implemented within a few weeks of today's announcement.