April 10, 2014, Seoul - NXP Semiconductors (NASDAQ: NXPI) announced its investment in Senseg, a leading provider of next-generation spatial haptic feedback technology. This investment demonstrates NXP's commitment to lead in new user interface (UI) technologies for mobile, consumer, and automotive applications.

Mark Hamersma, Senior Vice President of NXP's Emerging Business division, stated, "New UI technologies will remain a critical area for innovation in smartphones, tablets, and automotive applications in the coming years. Senseg has presented a very interesting solution that enables users to feel tactile sensations such as contours and textures on standard touchscreen displays. Since most current UIs are focused on audiovisual feedback, we believe haptics will have very strong growth potential going forward. We see tremendous value not only for mobile devices but also in automotive applications for drivers who need to maintain constant attention to the road."

Founded in 2006, Senseg has created tactile-enabled touchscreens that bring a new dimension to user experience (UX) design. Senseg's patented electrostatic technology is fully software-controlled and contains no moving parts. This enhances responsiveness, eliminates unwanted noise, and minimizes power consumption.

Senseg's solution can be used in devices ranging from small to large form factors without increasing manufacturing complexity. Therefore, it is ideal for smartphones, tablets, and automotive applications.

With NXP's investment, Senseg will develop a next-generation solution that is very small and very cost-effective, enabling entry into the mass-market smartphone market. Additionally, this technology will gradually be adopted in other markets such as portable gaming, navigation, and in-vehicle controls.