[Editor's Note] The purpose of ITS is to scientify and automate the operation and management of transportation systems, ultimately improving traffic efficiency and safety. In operating transportation systems, the role of sensors in understanding traffic flow is crucial. Bit Sensing is a radar sensor that detects traffic spatially, rather than at the point-by-point level of conventional sensors, enabling the identification of the overall traffic flow on the road. We invited Bitsensing, which is expanding radar-based ITS solutions nationwide, to the ' 2023 e4ds Automotive Conference ' and spoke with CEO Lee Jae-eun of Bitsensing, who will be participating as a speaker.

▲ Lee Jae-eun, CEO of Bitsensing

■ What kind of company is Bitsensing?

Bitsensing is a radar tech startup. We are developing radar for autonomous driving.

Radar technology is being expanded to various fields, including not only the automotive sector but also ITS and wellness.

Bitsensing's radar technology is world-class.

The imaging radar being developed by Bitsensing will become a key sensor that can actually enable autonomous driving.

It has not only the eyes of autonomous vehicles but also ITS solutions for traffic control.

ITS radar is a radar system installed on roads that can monitor traffic volume in real time.

It is possible to understand the overall traffic flow of the road by detecting spatially, rather than the point-by-point detection of existing sensors.

These sensors are a solution capable of monitoring even existing vehicles and exchanging information in real time.

This is a technology that can save energy through signal optimization, in addition to optimizing traffic systems and reducing accidents.

We plan to develop a radar system that connects autonomous vehicles with infrastructure to transform and innovate the entire transportation system.

■ Please introduce some application cases of Bitsensing's solutions.

First, ITS Solution recently secured a contract for the Cheonan-Nonsan private toll highway and won the contract for the Seongnam City ITS project.

It is being carried out in earnest starting this year on a very large scale.

Bitsensing has previously conducted PoCs in Sejong City, Pangyo, and Wonju, and is currently carrying out a demonstration project in Jeju Island as a government initiative.

It can be said that Bitsensing's ITS solutions are expanding nationwide.

■ What areas require collaboration in radar-based ITS?

Bitsensing's sensors can capture traffic flow in real time.

Existing navigation systems predict traffic flow and update route guidance in real time, and we are collecting data that can make these operations much more precise and efficient.

I think the government needs to consider how to utilize this data and how to add value to provide services.

■ What will be announced at the 2023 e4ds Automotive Conference?

Bitsensing has sensors that can cooperate with each other, not only for automobiles but also for infrastructure.

Since it possesses the "eyes" of a vehicle and simultaneously detects vehicles lacking existing sensors within the infrastructure, I would like to introduce insights that can transform the transportation system by collecting such data all at once.

■ Please share Bitsensing's goals and a few words for our readers.

I hope that radar technology will not be confined to automobiles but will spread to various fields and permeate every aspect of daily life.

In 2015, there was a very shocking accident, a 106-vehicle pile-up on the Yeongjong Bridge.

At that time, I was developing radar technology for automobiles, and I felt very regretful, thinking, "If radar technology had been widely adopted, such an accident would not have happened."

We are preparing various solutions to prevent such accidents in advance and to ensure not only safety but also people's convenience, comfort, and wellness, so we would appreciate your interest.