Seoul, Korea – May 20, 2014 – (Freescale Technology Forum, China) – Freescale Semiconductor (NYSE: FSL, www.freescale.com , Country Manager for Korea Yeon-Ho Hwang) is developing a comprehensive ADAS (Advanced Driver Assistance System) linkage system in collaboration with Neusoft (SSE: 600718) and Green Hills Software that can dramatically shorten and streamline development in the field of next-generation automotive image recognition.

As ADAS image recognition systems expand to encompass more aspects of vehicle braking and steering systems, developers and system designers are demanding turnkey solutions that address stringent automotive safety regulations and comply with the ISO 26262 functional safety standard. This specially developed ADAS integration system is designed to meet these challenges by streamlining the time-consuming process of developing complex algorithms and porting them to target hardware.

This jointly developed solution integrates CogniVue Corporation’s APEX ICP (Image Recognition Processing) IP supplied by Freescale, Neusoft’s advanced semiconductor-based recognition software for ADAS image recognition applications, and the safety-certified INTEGRITY® operating system and MULTI® toolchain from Green Hills Software, a functional safety specialist. The result is a comprehensive, off-the-shelf ADAS image recognition solution based on a software foundation that has passed ISO 26262 ASIL evaluation. Specific applications include pedestrian detection, traffic signal recognition, collision avoidance, and other advanced ADAS features.

"Combining precision object recognition and identification technologies is a critical step in bridging the gap between first-generation ADAS products and future autonomous vehicles," said Ray Cornyn, Senior Vice President of Product Management and International Marketing for Freescale's Automotive MCU business unit. "As the role of image-based ADAS technology in decision-making and real-time object recognition expands, companies like Freescale are focusing on safety-oriented vision systems to lay the groundwork for future success."

"We are pleased to participate in this promising integration system through real-time object recognition technology, the result of over 10 years of research and development," said Guodong Jian, Managing Director of Neusoft and Co-CEO of Neusoft Automotives. "OEMs have long awaited greater flexibility and improved time-to-market, which will serve as the foundation for achieving the widespread adoption of ADAS technology."

"Greenhills commends Freescale's insight in deciding to collaborate on the development of a comprehensive and well-structured image-based ADAS application platform designed to address the performance, functional safety, and core algorithm availability essential for next-generation ADAS systems," said Dan Mender, Senior Vice President of Business Development at Greenhills Software. "By partnering with Greenhills, Freescale is able to help customers significantly shorten time-to-market and reduce development costs by leveraging comprehensive safety design and certification services alongside a mature, ISO 26262 functional safety-assessed product with proven excellence."

APEX processor technology is a technology that extracts application-specific information from a scene and interprets image data to make decisions or take actions based on the extracted data. Freescale acquired the license for CogniVue's APEX-642 ICP core IP in 2012 and is the exclusive supplier of the technology in the automotive market.