Samsung Electronics recorded a 4% year-on-year growth in brand value, solidifying its position as a global top 5 brand for the fourth consecutive year.


Interbrand, a global brand consulting firm, announced its list of the world's top 100 brands on the 21st. According to the list, Samsung Electronics ranked 5th globally with a brand value of $91.4 billion.

Despite the global IT industry's weakness, Samsung Electronics' brand value has risen across all its business divisions, including mobile phones, TVs, home appliances, networks, and semiconductors.

Samsung Electronics entered the top 10 for the first time, jumping from 17th place in 2011 to 9th place in 2012, and has since steadily risen in brand value rankings, reaching 6th place in 2017 and 5th place in 2020.

With this, Samsung Electronics has been included in the top 10 global brands for 12 consecutive years from 2012 to this year, and is the only non-American company to have been included in the top 5 global brands since 2020.

Interbrand evaluates brand value annually by comprehensively analyzing the company's financial performance, the brand's influence on customers' product purchases, and brand competitiveness (strategy, empathy, differentiation, customer engagement, consistency, trust, etc.). It has the longest history among global brand value evaluations and is recognized for its credibility in evaluation methods.

Interbrand stated that Samsung Electronics' consistent strategy to strengthen customer experience based on One Samsung throughout the company, differentiated SmartThings connectivity and gaming experience provided by utilizing diverse product portfolio, capability to lead future innovative technologies such as 6G next-generation communication, AI, automotive, AR/VR, and strengthened ESG leadership through eco-friendly activities across all product lines had a positive impact on this evaluation.

Samsung Electronics operates the D2C Center, which provides integrated online and offline experiences under the Global Marketing Office, and the CX-MDE Center, which is responsible for strengthening multi-device connection experiences, to enhance synergy between products and provide customers with a next-level experience.

Samsung Electronics is strengthening its open partnerships, leveraging SmartThings, which offers a unified connectivity experience, to connect not only its own products but also various external devices. Furthermore, through partnerships with leading companies across a wide range of product lines, including mobile, TV, PC, and monitor, the company is providing customers with an optimized gaming experience.

Samsung Electronics continues to invest in leading future technologies, including 5G and 6G, AI, and automotive electronics. Furthermore, the company continues to innovate, including mass-producing industry-leading 12nm-class DRAM in the semiconductor sector, and is actively responding to promising industries such as AI and automotive.

Samsung Electronics' proactive environmentally friendly activities were also well-received in ESG management. Samsung Electronics is continuing various efforts, such as using various recycled materials such as recycled fishing net plastic, glass, and aluminum in the Galaxy S23, Galaxy Z Flip 5, and Fold 5 series, opening up solar cell remote technology applied to TVs, and collaborating with Patagonia to introduce a washing machine filter that reduces microplastics.

“Samsung Electronics’ brand value has been able to maintain solid growth even in difficult business environments thanks to the support of our customers around the world,” said Lee Young-hee, President and Head of Global Marketing at Samsung Electronics. “We will continue to strive to become a brand that is loved even more by customers through various activities to provide differentiated connection experiences, future technology leadership, and enhance sustainability.”