ATEN Korea, the Korean branch of ATEN, a global leader in KVM and AV solutions, is actively targeting the general consumer (B2C) market.

ATEN Korea announced on the 16th that it has officially launched a new product lineup, ‘ATEN essentials.’

ATEN, which has been accumulating technological prowess focusing on B2B, has strategically expanded its consumer-friendly product line in response to global market changes and the growth of e-commerce.

ATEN Essential is a lineup planned with the goal of “allowing more customers to experience ATEN’s technology.” It features an ‘essential Spec’ structure that boldly removes unnecessary functions for general user environments while maintaining ATEN’s proven stability, compatibility, and reliability in the professional market.

This provides a reasonable price and easy installation experience, while maintaining the existing ATEN standards for after-sales service and quality.

Aten Korea's first product launch in Korea consists of four products, including True 4K·8K HDMI distributors and switches. It features a practical configuration that can be used immediately in home offices, home cinemas, and gaming environments.

The VS4812 2-Port True 4K HDMI Splitter outputs a single HDMI source to two displays, delivering a crisp 3840×2160 @60Hz (4:4:4) resolution. Its EDID Sync feature ensures stable synchronization of audio and video signals, and its support for HDR10+, 3D, Deep Color, and HDCP 2.2 makes it ideal for dual monitor setups or home entertainment environments.

The VS4814 4-Port True 4K HDMI Splitter simultaneously outputs a single HDMI source to four displays, offering EDID Sync-based optimization. It supports HDR10+, 3D, Deep Color, and HDCP 2.2, ensuring consistent image quality in home, small commercial, and digital signage environments.

The VS4841 4-Port True 4K HDMI Switch allows you to switch between four HDMI sources on a single display. Easily switch between sources using the on-board buttons or IR remote control, and RapidSync technology ensures lag-free screen switching. Support for HDR10+, Deep Color, 3D formats, and a variety of premium audio formats ensures intuitive usability in the home entertainment environment.

The VS5812 2-port 8K HDMI splitter is the highest-spec model in the Essential lineup, supporting 8K @60Hz and 4K @120Hz. It supports EDID Sync, HDR10+, VRR, ALLM, Deep Color, and HDCP 2.3 to deliver smooth screens and immersive sound even in next-generation console game machines or premium home cinema environments.

Aten Korea explained that this lineup was planned based on market analysis that HDMI switch and splitter products have already entered the 'necessity stage' due to the expansion of home offices, individual creators, gaming, and home entertainment environments.

As consumer needs for easy and fast installation, intuitive usability, and proven quality become more evident, especially over complex professional features, Aten Essential is expected to establish itself as a strategic lineup that presents a new choice based on quality and reliability in a market centered on low-priced products.

Starting with this first HDMI product line, Aten Korea plans to continuously expand its product lineup, including USB switches, to meet the needs of general consumers. The goal is to grow Essentials through a long-term B2C strategic lineup, rather than through the launch of a single product.

“ATEN Essential is a strategic lineup that redefines ATEN’s technology and quality standards for general user environments,” said Jeon Seong-hun, marketing team leader at ATEN Korea. “It will be a reliable choice for users who prioritize stability and compatibility in home office, home entertainment, and gaming environments.”