OpenAI has set out to expand its reach to domestic users by unveiling its first ChatGPT brand campaign for the Korean market. The campaign is characterized by its emphasis on how ChatGPT can be utilized in various everyday situations, such as moving and marriage, as well as for work and study.

OpenAI announced on the 22nd that it has unveiled Korea's first ChatGPT brand advertising campaign, 'ChatGPT for All of That'.

This campaign will be carried out through TV, outdoor advertising in major areas of Seoul such as Samseong-dong, Gangnam, and Gwanghwamun, and digital platforms including YouTube and Netflix. It is the first brand campaign specifically planned and produced by OpenAI for the Korean market.

The core message of the campaign is 'ChatGPT for all of that.' It focused on conveying that ChatGPT can help in various everyday situations requiring complex planning and execution, going beyond simple information search and Q&A.

The first commercial was produced as the 'Help me find a new house' episode. It captures the process of a couple preparing to move, exploring a new neighborhood, and settling in.

The advertisement shows how various processes, such as information search, option comparison, preparation schedule management, and adapting to new environments, are solved with ChatGPT.

OpenAI announced that, starting with this moving episode, it plans to sequentially release follow-up campaigns themed around various moments in life, such as marriage.

This campaign is also connected to the recently unveiled 'ChatGPT Work'.

OpenAI explained that ChatGPT goes beyond simply answering questions to find information in apps and files connected to the user and perform complex multi-step tasks. It also introduced that it can enhance productivity across work and daily life through features that support computer tasks and generate deliverables such as documents, spreadsheets, and presentations.

The commercial was directed by Anthony Shim, a Korean-Canadian director who produced the film *Riceboy Sleeps*. OpenAI stated that it incorporated natural direction and visual aesthetics to make the ad feel like a scene from the actual daily life of a Korean person.

Kim Kwang-seok's "The Wind and I" was used as the campaign music, and content utilizing Korean popular music is also planned for subsequent videos.

“ChatGPT is evolving beyond a tool that answers questions into a partner that helps users plan and execute the work they want,” said Kim Kyung-hoon, General Manager of OpenAI Korea. “Through this campaign, we aim to demonstrate the potential of ChatGPT in various everyday situations.”