ams OSRAM, Deploying MS Copilot Company-wide...75% of Knowledge Workers Utilizing It
Published2026.08.11 11:08
Capability enhancement programs include △web-based foundational training △in-house AI awards competition △advanced courses by specialized field △and proprietary AI Academy advanced learning programs.
A central AI Information Hub and AI networks among functions and business units provide supporting infrastructure.
Dr. Markus Placzek, Head of IT Data and AI at ams OSRAM, stated, "Through our collaboration with Microsoft, we are systematically integrating AI into core processes and establishing a foundation for sustainable competitive strength enhancement."
ams OSRAM is already connecting AI to actual processes in business operations.
The company has built a system using Microsoft Azure AI Services to automatically translate product datasheets into 10 languages, reducing manual workload and improving content consistency, according to the company.
Additionally, the company has deployed a 'Maintenance Assistant' for production floors that provides real-time necessary information to responsible personnel during equipment shutdowns or process anomalies, and is currently pursuing expansion into additional manufacturing areas.
ams OSRAM stated that it included operating systems as a core element from the early stage of AI strategy establishment.
The company's policy is to provide a safe utilization foundation across the organization by establishing clear frameworks in the areas of data security, privacy protection, and responsible AI.
Herman Erlach, General Manager of Microsoft Austria, conveyed that "clear platform selection, goal-oriented capability enhancement, and responsible guidelines create conditions for sustainably embedding AI across the organization."
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