LG Electronics has opened the Middle East region's first B2B exclusive AI home experience space in Riyadh, Saudi Arabia, and launched integrated solution sales targeting local construction and hospitality industries. The company is using the rapidly growing Middle East smart home market as a bridgehead to substantially expand its Global South B2B business.

 

LG Electronics officially opened the experience space on the 14th at the Riyadh brand shop, designed with local premium residential spaces including living rooms, kitchens, bedrooms, and bathrooms as motifs. The space is equipped with locally customized built-in appliances such as ovens, range hoods, and refrigerators, and also features furniture created through collaboration with lifestyle brands, creating an environment that resembles an actual residential setting.

 

The core of the experience space is the AI home hub ThinQ On.

 

In Korea, LG Electronics has applied AI home solutions to over 1 million units in collaboration with major construction companies, in North America it is targeting the builder market with 'LG ThinQ Pro,' and in Europe it is pursuing eco-friendly demand with energy management systems (HEMS) based on 'Homey.'

 

Kim Sung-jae, executive vice president of the HS Overseas Sales Group at LG Electronics, said, "Starting with this Riyadh AI home experience space, we will establish ourselves as a trusted B2B partner in local infrastructure construction projects in the Middle East, leading with customized solutions."