KETI wins first place in IEEE JPEG Trust Challenge…invisible watermarking technology reaches world-class level
Published2026.09.21 11:31
The competition was attended by companies and institutions from 12 countries including the United States, United Kingdom, Germany, and France. In the final round, the research team competed against Trufo, a U.S. startup specializing in content authenticity, and won first place.
Invisible watermarking is a security technology that embeds information in digital content such as images and video in a manner that is not visually discernible to the human eye.
The competition comprehensively evaluated whether watermarks could be stably detected under various conditions including compression, cropping, geometric transformation, signal processing, and transformation using generative AI, based on international standards (ISO/IEC 21,617).
Cho Chung-sang, principal researcher who led technology development, stated, "We will continuously advance our technological capabilities to respond to increasingly complex content transformation techniques."
Lee Young-han, director of the Composite Intelligence Research Center, said, "We will contribute to building a reliable media ecosystem by spreading the related technology to the industry and enhancing its sophistication."
This research was conducted through national research and development projects supported by the Institute for Information & Communications Technology Planning & Evaluation (IITP).
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