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IFA 2015, The War of Home Appliances Begins
Published2015.09.04 19:14'IFA 2015', Europe's largest consumer electronics exhibition and considered one of the world's top three ICT exhibitions, will be held in Berlin, Germany from the 4th to the 9th (local time).
IFA, the world's oldest ICT exhibition, boasts a history and tradition that includes a keynote speech by Albert Einstein in 1930, and approximately 1,500 companies are expected to participate to showcase a feast of cutting-edge IT products. The number of visitors to the exhibition is estimated at around 150,000.
At this exhibition, leading domestic IT companies such as Samsung, LG, and SK Telecom are participating to showcase flagship products reflecting ICT trends. Samsung Electronics plans to exhibit strategic products centered on the Internet of Things (IoT), while LG Electronics will present premium high-efficiency smart home appliances, including OLED TVs.
SK Telecom, participating for the first time, plans to showcase various next-generation platforms and accelerate its leap forward as a global platform operator. Lenovo and Huawei are also actively participating in the exhibition. Lenovo will announce new PC and mobile products for the second half of the year, while Huawei will unveil a new model for its flagship smartphone series, Mate.
Samsung Electronics Unveils IoT Zone Showcasing the Future
Samsung Electronics' theme at IFA 2015 is IoT (Internet of Things). The showcase in the transparent glass tube of the IoT zone, which Samsung Electronics placed the most emphasis on, introduced six usage scenarios for each of Samsung Electronics' strategic products, aligned with four themes: SleepSense, TV, Mobile, and SmartThings.
Each showcase is composed of content such as: △ providing personalized advice from the perspective of medical professionals based on the analysis results of sleep patterns; △ automatically adjusting blinds, lighting, and volume when watching movies on TV; △ utilizing smartwatches in various ways in daily life with the Samsung Gear S2 as the theme; and △ enhancing security by notifying smart devices of intrusion by outsiders.
Large-screen smartphones and circular smartwatches unveiled in large numbers
Samsung unveils the large-screen smartphones 'Galaxy Note 5' and 'Galaxy S6 Edge+' and introduces the circular design of the new circular smartwatch 'Samsung Gear S2' and the user experience optimized for it at the IFA showcase.
A new 'smart wireless LAN' product was also unveiled to serve as a hub in the IoT era. We are unveiling an IoT access point (AP) capable of connecting various sensors and devices based on short-range wireless communication methods such as Zigbee and Bluetooth Low Energy technology, as well as a Mesh-type outdoor AP that enables wireless connection of APs in outdoor environments where wired connections are difficult.
In the smart shopping section of the 'B2B Zone,' smart signage capable of providing customized information to individual consumers was installed, showcasing how optimized information is delivered with vivid image quality along the visitors' movement paths.
Visitors can experience futuristic shopping by selecting an outfit, putting it on a virtual model, and rotating the model 360 degrees to choose the outfit, and can also see how the final step of shopping, payment, can be easily done using Samsung Pay.
LG Electronics Unveils Wide Range of High-Efficiency Premium Home Appliances Tailored for Europe
LG Electronics, showcasing a wide range of market-leading products for global expansion, has adopted "Innovation for a Better Life" as its slogan for this exhibition. Key exhibited products include OLED TVs of a whole new dimension, premium high-efficiency smart home appliances, and mobile devices with enhanced connectivity.
At this exhibition, LG Electronics is showcasing a diverse lineup of OLED TVs for the era of OLED mass adoption, including OLED TVs equipped with HDR (High Dynamic Range) technology that deliver even more vivid picture quality.
First OLED TV with 'HDR' for Vivid Picture Quality Unveiled
LG Electronics is showcasing Ultra OLED TVs equipped with HDR technology at this exhibition. HDR is a technology that meticulously analyzes dark and bright areas to make dark areas even darker and bright areas even brighter.
For this reason, displays equipped with HDR technology can produce a much sharper and clearer image.
LG Electronics is demonstrating video transmission and reception technologies in collaboration with leading global broadcasters and content providers, such as the BBC and the European Broadcasting Union, not only for OLED TVs equipped with HDR technology but also to secure a leading position in the new video market created by HDR technology.
LG Electronics is systematically preparing for the era of OLED mass adoption by introducing a diverse lineup of OLED TVs that expands consumer choices. LG Electronics recently nearly doubled its OLED TV lineup from 4 series and 5 models to 7 series and 9 models.
LG Electronics showcased the rich content and unrivaled convenience enjoyed on 'webOS 2.0,' its self-developed smart TV operating system. LG Electronics has been building its own smart TV ecosystem by equipping all smart TVs released this year with 'webOS 2.0.'
LG Electronics will also demonstrate a free upgrade that allows existing 'webOS' users to access the key features of 'webOS 2.0'. Upon upgrade, not only will features such as My Channels, Quick Setting, and Input Picker be added, but the speed of switching to other apps and home screen loading will also be faster.
LG Electronics is showcasing industry-leading high-efficiency home appliances and premium built-in packages.
LG Electronics unveiled the 'Centum,' a premium drum washing machine that uses suspension technology to significantly reduce drum vibration, enhancing durability and energy efficiency while lowering noise. The company also exhibited the 'TROMM TwinWash,' which has gained sensational popularity since its domestic launch in late July. LG Electronics showcased a premium refrigerator that achieves high efficiency based on an inverter linear compressor.
In particular, LG Electronics is unveiling the 'LG Watch Urbane Luxe' for the first time. The 'LG Watch Urbane Luxe' is a luxury edition of the 'LG Watch Urbane', with a retail price of approximately $1,200.
About 30 professional craftsmen went through approximately 50 steps to plate the watch body with 23K gold and applied a high-quality alligator leather strap. To add a touch of luxury, it was packaged in a high-quality solid wood case with a subtle sheen and added sophistication.
SK Telecom Accelerates Transformation into a Global 'Next-Generation Platform' Operator
SK Telecom is unveiling various next-generation platforms and is accelerating its leap forward as a global platform operator.
SK Telecom plans to solidify its position as a global operator by participating in 'IFA 2015,' one of the world's top three ICT exhibitions, and showcasing next-generation platforms such as smart home and lifeware to the world.
SK Telecom has set up a 153㎡ exhibition booth at 'IFA 2015' under the theme 'Creating Value Beyond Connectivity' to demonstrate a smart home platform equipped with convenience, safety, and energy saving, while also showcasing 'Smart Shopper' and 'Smart Shelf' which help create a pleasant shopping environment and vivid product experiences, as well as lifestyle products such as 'UO Smart Beam', 'UO Linkage', and 'UO Pet Fit' that provide new experiences in daily life.
Also, among the various 'Lifewear' at 'IFA 2015', 'UO Smart Beam Laser'UO plans to showcase 'UO Smart Beam 2', 'UO Linkage', and 'UO Pet Fit'. In particular, 'UO Pet Fit' is a collar-shaped smart appcessory that helps maintain a dog's health by checking its exercise, calorie consumption, and sleep patterns, and is expected to attract high interest from European visitors, where a culture of living with pets is well-established.
In addition, SK Telecom will showcase 'Smart Shopper,' a shopping assistant that delivers items to a desired location on a desired date when scanned with a barcode scanner in a store, and 'Smart Shelf,' a new offline advertising platform in which three or six LCDs built on shelves where items are placed interact to play various promotional and event videos, at 'IFA 2015.'
Lenovo Launches New Products to Shake Up the PC Market in the Second Half
Lenovo launched new products at IFA 2015 that are set to make waves in the PC market in the second half of the year. The new products, equipped with the latest Intel 6th Gen Core processors, include the IdeaPad MIIX700, IdeaPad 300/500, ThinkPad Yoga 260/460, and ThinkCenter M900 Tiny Desktop.
The IdeaPad Mix 700 12-inch product features a patented dual watch band hinge design that allows for free switching between laptop, stand, and tablet. With a stylish and advanced design, the product can be used for various purposes, including work and entertainment.
ThinkPad Yoga, designed for a new generation 
The ThinkPad Yoga 260 and 460 feature a multi-mode design that allows users to work in their own way. Both products boast top-tier performance, featuring the world's first LTE-A wireless WAN connectivity that offers speeds up to three times faster than LTE, and are equipped with the latest Intel 6th Gen Core processors and up to 16GB of memory.
The OneLink+ Dock, which solves messy cables, and the ThinkPad Pen Pro, which further enhances the Windows 10 experience, further amplify the appeal of the ThinkPad Yoga.
In particular, the ThinkPad Yoga 260 is expected to be very popular among users who value mobility, as it is the world's lightest 12.5-inch convertible laptop, weighing only about 1.3 kg.
At this exhibition, Lenovo announced tablets offering unique technology and laptops optimized for gaming. The new products include the Yoga Tab 3 lineup, the best entertainment tablet; the PHAP Plus, a phablet that combines the advantages of a tablet and a smartphone; and the IdeaPad Y700, which is set to take the gaming market by storm in the second half of the year.
Huawei Launches New Premium Smartphone with Innovative Touch
Huawei Consumer Business Group will unveil the Huawei Mate S, a new model in its flagship smartphone Mate series, at IFA.
Not only can images be previewed and zoomed in with a finger touch on the screen, but the recognition speed has also been improved by up to 100% by incorporating Fingerprint 2.0 technology, which is an upgraded version of existing chip level security and single-tap unlock technologies. At the same time, it supports superior self-learning capabilities.
Finger joint touch 2.0 technology touch
The Fingerprint Recognition 2.0 and Knuckle Touch 2.0 technologies applied to the Huawei Mate S provide enhanced convenience by simplifying switching between running applications and taking screenshots.
In addition, it supports a rich user experience with convenient touch features, such as activating the camera, music playback, and internet surfing by drawing the letters 'c', 'm', and 'e' on the screen with your knuckles.
In addition, through Huawei’s innovative Force Touch technology, which intelligently detects touch intensity, you can easily perform various functions such as zooming in on images and launching applications.
Developed based on the Huawei Mate 7, which was released last year and has received favorable reviews from consumers worldwide with 5 million units shipped in over 100 countries, the 'Huawei Mate S' features a 5.5-inch all-metal body, an AMOLED Full HD screen, and 2.5D Gorilla GlassIt is equipped with a screen, and the side bezel thickness is also only 2.65mm.
The back is designed with an arch shape to provide an excellent grip, and the smooth curved design is not only stylish but also highly durable against impact.
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