Introduction of global outdoor company 'Mammut'

Dassault Systèmes has launched 'My Retail Theatre,' a new industry-specific solution for consumer goods and retail companies. Based on the 3DEXPERIENCE platform, 'My Retail Theatre' provides high-performance, interactive 3D visualization capabilities that allow consumers to configure customized products both online and offline.

Fashion companies, which must constantly evolve and provide new shopping experiences and products, can utilize Dassault Systèmes' 'My Retail Theater' to visualize data generated for product design and development in 3D, thereby offering new experiences to customers. Through this digital continuity, companies can generate sales and marketing images from 3D models used during the product design phase and utilize them consistently across all sales stages. Furthermore, because all products can be displayed online regardless of the size of the physical store, companies can showcase a diverse range of products to consumers while reducing bulk inventory.



Consumers can utilize the 3D photo-realistic features of the 3DEXPERIENCE platform to freely select, configure, and personalize products on touch-screen display devices such as tablets and smartphones. For example, they can customize various consumer goods, such as jewelry, watches, leather goods, and sneakers, with their own unique colors, materials, and textures. Product components reflect real-time inventory information, and delivery times are displayed based on actual lead times. Once fully configured, consumers can share personalized products on social media.

From planning to marketing through 3D design data

Susan Olivier, Vice President of Consumer Goods and Retail at Dassault Systèmes, said, “Dassault Systèmes’ ‘My Retail Theater’ provides a fully personalized shopping experience across all channels, from digital lookbooks and catalogs to e-commerce stores. In particular, by utilizing 3D design data from planning to marketing, it enables new ways of shopping that go beyond traditional stores. Through this digital continuity, companies will be able to drive product innovation and consumer satisfaction.”

In addition, Dassault Systèmes announced that Mammut Sports Group, a global outdoor apparel company and equipment brand manufacturer, has adopted 'My Collection,' Dassault Systèmes' solution specialized for the fashion industry. 'My Collection' is a PLM solution for the fashion industry that provides an integrated platform for product development management and collaboration. With 'My Collection,' Mammut Group will establish product innovation and development processes and create a single, integrated digital environment that connects internal and external stakeholders. Through this, the company plans to streamline the collection planning process and strengthen its brand identity.