"Global Top 10 Smartphones," "Global Top 50 CE Brands" and Other Awards Won

ZTE Mobile Devices announced today that it has received 4 awards from IDG (International Data Group), a globally recognized technology, media, events and research company. ZTE Mobile Devices won 4 categories at the Global Top Brands Awards ceremony held at CES 2016 (2016 International Consumer Electronics Show) in Las Vegas: "Global Top 10 Smart Connected Devices," "Global Top 10 Smartphones," "Global Top 50 CE Brands," and "Top 10 Brands From China."


Adam Zeng, CEO of ZTE Mobile Devices, stated, "We are honored to be recognized as a top company by IDG once again. This award is a welcome affirmation of our continuous efforts in innovation and our user-centric approach toward new product development to drive momentum in our transformation to a consumer-focused brand." He added, "Our flagship products like the AXON series and new technologies such as pressure-sensitive touchscreen applied to these devices enable more intuitive user experiences, and we are delighted that our efforts have been recognized."

Josh London, Chief Marketing Officer of IDG Communications, said, "IDG's Global Top Brands campaign is a tribute to the most influential and innovative consumer electronics brands in the international market. This year's awards went to ZTE's strong brand and products, which demonstrate its position as a global leader in the era of smart connectivity and mobile internet."

At CES 2016, ZTE is showcasing products from its AXON high-end flagship product line, including AXON Pro, AXON MAX, and AXON mini. The company explained that this product line reflects ZTE's vision for the future of mobile and its policy of focusing on key technologies aimed at providing more convenient user experiences. These technologies include the world's first pressure-sensitive touchscreen reflected in the AXON mini (Premium Edition).

ZTE also disclosed that the body of all AXON models is made of Boeing 787 aerospace-grade aluminum-titanium alloy, and features HiFi audio, an impressive screen, a powerful camera with impressive focus time, and expandable memory. The company noted that the lock can be unlocked with three biometric authentication options: fingerprint, voice control, and eye-scan.

ZTE also showcased the AXON Watch, which operates on Tencent's TOS+ operating system. This is a good example of ZTE's policy to expand into the wearables and smart home product sectors by leveraging its strength in mobile technology to provide greater convenience to users through connectivity.