Executive Vice President Brad Anderson visits Korea for a schedule of approximately three days.

Micron Technology (hereinafter Micron), a semiconductor company, plans to further strengthen its partnership with its Korean supplier, Daewon CTS.

Along with this, the company expressed its intention to devote even more effort to user satisfaction, such as listening to and incorporating user feedback, as well as to maintain the number one market share achieved in Korea in 2015 through new products in 2016.

This information was confirmed through the visit to Korea by Brad Anderson, Vice President and Head of Sales at Micron, and Chan Wai Leong, Head of Asia. Currently, Micron distributes Crucial brand SSDs and PC memory, as well as Lexar memory cards, through its Korean supplier, Daewon CTS.

Daewon CTS (CEO Jung Myung-cheon, http://www.dwcts.co.kr), the official Korean supplier of Micron Crucial SSDs, announced on the 3rd that Micron Executive Vice President Brad Anderson visited Korea for about three days from January 27 to 29 to meet with industry officials, listen to feedback from the field, and discuss cooperation plans.

In 2015, Micron put its competitors on edge by recording rapid double-digit growth last year, including achieving the number one market share in the Korean SSD market, where over 50 brands are distributed, led by the Crucial MX200 model. The TLC-based entry-level BX200 product, newly introduced in the second half of the year, also saw daily sales increase as supply expanded in response to demand for PC and laptop upgrades and the new school year season from January to March.

Accordingly, Micron’s Vice President of Sales Brad Anderson and Head of Asia Chan Wai Leong demonstrated exceptional initiative by visiting distribution sites on the very first day of their visit to Korea to directly listen to industry stakeholders and engage in close discussions regarding cooperation strategies.

According to Micron Executive Vice President Brad Anderson, “Micron comprehensively understands market feedback and incorporates it into its products,” adding, “Users consider various factors when purchasing products, and we have devoted great effort to ensuring a balance among complex elements, particularly cost, performance, brand, and technological capabilities.”

It was explained that the schedule to visit retail sites and listen to opinions starting from the first day of the visit to Korea was arranged for this purpose. On the first day, the 27th, he met with officials from major shopping malls and companies to discuss market trends, and on the 29th, he met with IT journalists to hear user needs and promised to launch products that meet them.

They also showed exceptional interest in Daewon CTS's Zombie SSD promotion. Daewon CTS coined the nickname "Zombie SSD," emphasizing the meaning of an "SSD that never dies," as a way to highlight the superior durability and outstanding performance of Micron Crucial SSD products. The effect of this led to an opportunity to promote Micron's excellence not only within the hardware professional community but also in specialized IT media.

Nam Hyuk-min, Deputy General Manager at Daewon CTS, Micron's Korean supplier, said, "We are grateful for the interest shown in Micron SSDs, and we will strive to increase user satisfaction, starting with faster and more stable SSDs." He also asked for continued interest in Micron SSDs distributed through Daewon CTS, as well as Lexar memory products optimized for car dashcams.