LG Electronics Shows Potential for OLED Commercial Displays
Published2016.02.11 10:00
Participating in 'ISE 2016' held in Amsterdam, Netherlands from the 9th local time
Ultra-high-resolution commercial display with 58:9 aspect ratio 'Ultra Stretch'
LG Electronics is strengthening its strategy in the commercial display market with OLED, which boasts overwhelming picture quality.
LG Electronics participated in the commercial display exhibition 'ISE 2016 (Integrated Systems Europe 2016)' held in Amsterdam, Netherlands for four days starting on the 9th (local time). Its exhibition booth was approximately 35% larger than last year's.
LG Electronics showcased OLED signage at this exhibition, showcasing a new level of performance. OLEDs emit their own light without a backlight, enabling accurate color reproduction and delivering picture quality that's as close to natural tones as possible. Furthermore, OLEDs are free of light leakage, ensuring color distortion regardless of viewing angle.
LG Electronics showcased a double-sided signage display that, despite its slim profile, allows for simultaneous viewing from both the front and back of the product. This product's groundbreaking design and high space utilization captivated visitors.
Signage with curved screens attached in a wave-like pattern and signage with vertical bends also attracted attention in unprecedented forms. Compared to the LCD panels typically used in the past, OLEDs are thinner and allow for the creation of curved structures.
LG Electronics also introduced the 'Ultra Stretch' LCD signage with a 58:9 aspect ratio. This product measures 2,148mm wide and 335mm deep, allowing it to be used vertically or horizontally. LG Electronics demonstrated various applications of "Ultra Stretch" including airport information boards, corporate welcome boards, and in-store digital billboards. This product features Ultra HD resolution. The large screen and high resolution allow for the accurate display of a large amount of information on a single screen.
LG Electronics introduced various solutions leveraging its intuitive and easy-to-use "webOS" platform. Digital signage powered by "webOS" is Wi-Fi-enabled and can be connected to smart devices like mobile phones and tablets. Restaurants can conveniently utilize this solution to display menus, prices, and nutritional information on screens that are constantly updated via smart devices.
LG Electronics ID Business Division Vice President Kwon Soon-hwang said, “We will provide products and services of a different level in the commercial display market by focusing on overwhelming picture quality.”
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