Facebook, Active Advertisers Surpass 3 Million
Published2016.03.04 10:13
Surpassed 2 Million Last Year, 1 Million Advertisers Added in One Year
From Small Businesses to Large Enterprises, Over 70% Operating Outside the United States>
Globally, the number of active advertisers running ads on Facebook has surpassed 3 million. Facebook announced today that approximately 1 million advertisers have been added in just one year following the milestone of 2 million active advertisers in February of last year.
The 3 million active advertisers on Facebook comprise businesses of varying sizes, ranging from sole proprietors and small-to-medium enterprises to large corporations. Of these, approximately 70 percent are operating their businesses outside the United States, according to survey results.
Currently, over 50 million small businesses are utilizing Facebook Pages, with comments generated on these pages exceeding 2.5 billion per month alone. The volume of conversations exchanged between general users and businesses through Facebook, including comments and messages, has reached 43 billion transactions.
Facebook is supporting businesses in leveraging Facebook on mobile devices to communicate with customers anytime and anywhere. Globally, over 1 billion Facebook users are currently engaging with at least one business, and in the United States, over 80 percent of all users are connected to small businesses. In South Korea, 64 percent of users are meeting various small-to-medium enterprises through Facebook.
To commemorate the milestone of 3 million active advertisers, Facebook has also launched "Your Business Story (yourbusinessstory.fb.com)," a website that enables businesses to conveniently create business introduction videos. Your Business Story is a website that helps various businesses easily create and share videos containing their own unique values and narratives. Korean language support will begin on March 17.
More detailed information regarding Facebook's announcement of 3 million active advertisers and the launch of video features for business users can be found on the official Korean newsroom and the corresponding link (www.facebook.com/business/news/3-million-advertisers-ko-kr).
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