LG Electronics Launches 'LG G5' Globally with Modular Design to Expand Smartphone Capabilities
Published2016.03.30 10:43LG Electronics will sequentially launch the 'G5' starting with the Korean market on the 31st through over 200 mobile carriers worldwide including the United States, Europe, and China. The domestic launch price is 836,000 won.
LG Electronics will offer domestic customers who purchase the 'G5' by April 15th the camera grip module 'Cam Plus' and 'Battery Pack (additional battery + charging cradle)' for free. Additionally, the company will provide the 'B&O Package' at a significantly discounted price. The 'B&O Package', consisting of the high-quality audio module 'Hi-Fi Plus with B&O PLAY' and the premium earphone 'H3 by B&O PLAY', can be purchased at a price of 289,000 won, approximately 38% off during the promotional period. Users can apply for gifts through the 'GiftPack' application embedded in the 'G5'.
On the 31st, LG Electronics will launch six 'Friends' modules alongside the 'G5': 'Cam Plus', 'Hi-Fi Plus with B&O Play', '360 VR', '360 Cam', 'H3 by B&O Play', and 'Tone Plus (HBS-1100)'.
'Friends' can be purchased not only at offline stores such as LG Best Shop and Himart, but also through the Friends online shopping mall.
The 'G5', the fifth model in LG Electronics' premium smartphone lineup 'G Series', applies the 'Modular Type' that supports device-to-device coupling for the first time globally, and has received praise from global media for presenting unlimited expansion possibilities for smartphones.
CNET stated about the 'G5's modular design that it "has been a longtime fantasy for mobile users", while Digital Trends praised LG Electronics' attempt through the 'G5' as "It's brave, exciting, and full of glorious potential".
LG Electronics is operating experience zones where customers can directly touch and experience the 'G5 and Friends' at Garosu-gil in Sinsa-dong, Times Square in Yeongdeungpo, and COEX in Samseong-dong. Additionally, from 7 p.m. on the 31st, LG Electronics will host the G5 launch party 'Dream Players with G5 & Friends' at Club Octagon located in Gangnam, Seoul, inviting approximately 2,000 general consumers.
Jo Jun-ho, President and Head of LG Electronics' MC Business Division, stated, "'G5' and 'Friends' have been receiving positive evaluations from consumers worldwide since their announcement in February," and emphasized that they "will present a new paradigm to the mobile market."
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