Responsible for products and services including Xbox, Windows, Office, Surface, and other hardware.

Microsoft announced the appointment of Bradley Hopkinson as the General Manager of Retail Sales & Marketing (RSM) for the Asia-Pacific region. Bradley Hopkinson will lead the RSM division from Microsoft's Asia-Pacific headquarters in Singapore and will be responsible for sales and marketing related to products and services, including Xbox, Windows, Office, Surface, and other hardware.

Bradley Hopkinson specifically oversees Microsoft's gaming business for the Asia-Pacific region, directing all Xbox-related operations in each country, including hardware, software, services, marketing, and sales. Bradley plans to focus on driving Xbox business strategies tailored to the region and realizing Microsoft's vision of enabling gamers to play with the people they want on the devices they want, regardless of the device. In addition, we plan to work towards expanding the market share of famous Xbox game franchises such as Halo and Minecraft in the Asia-Pacific region.


Bradley Hopkinson, General Manager of RSM for Microsoft Asia Pacific, said, “It is an honor to take on this role at a critical time when Xbox is establishing itself as a brand that delivers cross-device gaming experiences,” adding, “I will leverage my experience on the Windows team to expand the boundaries of the Xbox brand and strive to ensure that gamers can experience incredible creativity and uniqueness through Xbox and Microsoft games.”

Bradley has led brand growth strategies for over 10 years. Previously, he served as Senior Director of the Windows business unit in Seattle, where he led consumer sales strategies for PCs and other devices. He also played a key role in establishing partnerships with major retailers worldwide.

Bradley Hopkinson earned degrees from the University of South Africa and the University of Witwatersrand in South Africa.