M-Tag anti-counterfeiting solution applied to protect authenticity of cosmetics
Published2016.07.15 08:36Coreana has announced that it has adopted M-Tag, a world's first anti-counterfeiting solution developed by Nanobrick Inc. that changes color in response to magnetic fields.
Coreana has entered into a supply contract with Nanobrick (CEO Joo Jae-hyun), a specialized nanotech materials company, and has decided to pilot apply M-Tag to all products sold at Senite Beauty Shop, a multi-brand retailer. Coreana plans to expand M-Tag application to products sold through other distribution channels thereafter.
Senite Beauty Shop is a destination where customers can purchase diverse Coreana products that embody the romance of a beautiful life and the pure, serene appeal of nature, featuring lineups including skincare, sun care, body care, and men's care.
A Coreana representative explained the background of applying Nanobrick's M-Tag, stating: "As demand from cosmetics specialty shop owners to transition to Senite Beauty Shop has grown, we wanted to provide shop owners and consumers with safer and verified cosmetics. After reviewing various anti-counterfeiting solutions, we ultimately selected M-Tag, which fundamentally blocks counterfeiting by applying a nanotech material (magnetically variable ink) that changes color in response to magnetic fields for the first time in the world."
The representative continued: "What is attractive about Nanobrick's M-Tag is not only its anti-counterfeiting function to determine whether cosmetics are authentic, but also its integration with M-Check, an online authentication system, which allows simultaneous verification of authenticity in both online and offline channels. Through M-Tag, we will realize anti-counterfeiting and authenticity protection of Coreana cosmetics, thereby enhancing consumer trust in the Coreana brand."
Meanwhile, Nanobrick's M-Tag has been adopted as the food safety authentic tag (ASEM-TAG) for the 11th Asia-Europe Summit (ASEM SUMMIT) being held on the 15th and 16th, taking responsibility for the safety of food and necessities used by international leaders from 51 countries during the conference period.
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