Presenting Slogan 'Perfect Black Reveals Perfect Nature'
With 333 Million Self-Emissive OLED Pixels Recreating Aurora Realistically

LG Electronics held a midsummer aurora festival in Iceland with a next-generation OLED TV.

LG Electronics launched an 'Aurora Campaign' starting from the 20th local time in Iceland, showcasing the beauty of nature including aurora on OLED TV. The campaign slogan is 'Perfect Black Reveals Perfect Nature.' During the campaign period, LG Electronics will promote next-generation picture quality through various activities including music band concerts and natural landscape photo exhibitions.

Creating a magnificent spectacle by displaying footage of actual aurora on 40 OLED TVs

LG Electronics not only showcased nature's beauty on TV but also prepared the 'Aurora Campaign' to allow customers to enjoyably experience vivid imagery created by perfect black. Particularly, since aurora appears only in winter, LG Electronics prepared the experience so that tourists visiting Iceland during this summer could also enjoy aurora viewing.

On the 20th, LG Electronics invited renowned Icelandic music bands to perform a concert at Harpa Concert Hall in Reykjavik, Iceland's capital, and connected 40 OLED TVs to create the fantastic atmosphere of aurora. With 333 million self-emissive OLED pixels that produce light without backlighting, LG Electronics faithfully recreated the appearance of aurora and starlight.


The concert featured representative Icelandic musicians including 'Asgeir,' 'Gus Gus,' and 'Olafur Arnalds' from various genres such as pop, electronic, and neo-classical.

LG Electronics also held a photo exhibition introducing photographs of Icelandic nature taken by professional photographers on OLED TV. The exhibition displayed nature's grandeur including aurora, flowing lava, volcanoes belching black smoke, and glaciers floating on lakes, captured in ultra-high definition on OLED TV. The photo exhibition will continue for four months until November 20th.

Netizens worldwide showed enthusiasm exceeding expectations even before the campaign launch. The 'Aurora Campaign' teaser video released by LG Electronics on the 21st of last month surpassed 12 million views in just one month. SNS reactions from netizens including Facebook 'likes' exceeded 260,000, indicating high interest. The teaser video was also selected in the Top 10 of 'Viral Video Chart' by Ad Age, the largest U.S. advertising and marketing magazine, in July.

OLED TV can express perfect black because each pixel produces light independently. For this reason, it implements colors closest to natural colors among existing TVs. Additionally, since there is no color distortion regardless of viewing position, people gathered in wide spaces can enjoy the same picture quality.

LG Electronics Senior Vice President Kwon Bong-seok, Head of the HE Business Division, emphasized, "We will introduce the extraordinary picture quality of OLED TV and the emotion of grand nature to the world."