Achieved performance exceeding global smartphone market growth driven by increased overseas sales

Huawei Consumer Business Group announced its results for the first half of 2016 , stating that revenue increased by 41% year-over-year to 77.4 billion yuan and smartphone shipments reached 60.56 million units, a 25% increase year-over-year. This growth surpassed the overall global smartphone shipment growth rate of 3.1% reported by market research firm IDC for the first half of the year.

Richard Yu, President of Huawei’s Consumer Business Group, stated, “We have achieved rapid growth in emerging markets such as North Africa, Central Asia, and Latin America, along with Europe, where demand for premium smartphones is dominant.” He added, “While Huawei continues to strive to meet consumer trends and innovation amidst intensifying competition in the smartphone market, we are maintaining our growth momentum through a strategy that targets both domestic and global markets simultaneously. Moving forward, we will continue to work with our partners to introduce innovative new products equipped with superior technology, quality, and design, along with the best services.”

Growth in overseas sales exceeding the growth rate of the Chinese market

Huawei Consumer Business Group further strengthened its profit structure amidst rapid growth in the global market, with overseas sales growing 1.6 times faster than in the Chinese market during the first half of this year. In the first half of 2016, Huawei’s global smartphone market share reached 11.4%, and its market share in the mid-range smartphone market (US$500–600) rose 10% compared to the previous year.

In particular, Huawei is establishing itself in the premium smartphone market with remarkable growth in the European market, and is expanding its premium smartphone market share in the UK, Germany, and France, where demand for high-end smartphones is dominant, while recording a market share exceeding 15% in some countries.

Furthermore, Huawei is expanding its market share in key markets such as North Africa and the South Pacific, achieving over 20% and 15% in Egypt and New Zealand, respectively. It is also showing significant growth in emerging markets like Latin America and Central Asia, continuing a steep upward trend with smartphone sales more than doubling year-on-year in some countries. Meanwhile, in the Chinese market, it maintained its industry leadership with an 18.6% market share as of last June.

Huawei Consumer Business Group is focusing on innovation in its products, platforms, and brands, as well as research and development through global R&D centers, alongside continuous revenue growth.

Huawei’s flagship products, such as the P9, Mate 8, and Honor V8 smartphones, as well as the 2-in-1 laptop MateBook, have been well-received by consumers worldwide. Among them, the Mate 8 smartphone recorded a 65% sales growth during the same period compared to its predecessor, the Mate 7, while the P9 and P9 Plus smartphones achieved sales of 4.5 million units, a 120% increase compared to the global sales volume of the predecessor, the P8, during the same period in 2015. Huawei's first 2-in-1 laptop and tablet product, the MateBook, is currently being sold in the United States and around the world.

Furthermore, Huawei Consumer Business Group is strengthening its strategic contributions by showcasing its products through 35,000 directly managed stores and 150,000 retail outlets worldwide, an increase of 116% year-over-year. In addition, through strategic marketing in sports, lifestyle, fashion, and entertainment, it is raising brand awareness and value for consumers globally, while simultaneously introducing innovations that will lead the entire industry through collaborations with industry leaders such as Leica, Swarovski, Harman Kardon, Audi, Google, Microsoft, and Intel.

Previously, Huawei ranked 50th in this year's 'BrandZ Top 100' list published by brand advisory firm Millward Brown, with a brand value of US$18.652 billion, rising 20 places from 2015.

Huawei plans to continue focusing on providing consumers with more convenient and smartly connected products and services as an end-to-end solution and platform provider encompassing the smartphone, wearable, smart home, and cloud markets.