Various collaborations held to commemorate Big Bang's 10th anniversary
Provides SD card playback without a smartphone, and incorporates Big Bang's feedback in the design.

SK Telecom announced on the 19th that it would launch the new UO Smart Beam Laser NX 'BIGBANG 10 Edition' to coincide with BIGBANG's 10th debut anniversary and the opening of a commemorative exhibition, and began pre-orders on the 5th at the venue of the BIGBANG 10th debut anniversary exhibition 'BIGBANG 10 THE EXHIBITION : ATOZ'.

The 'Big Bang 10 Edition' features a design incorporating the Big Bang 10th anniversary logo and five lines symbolizing the five members of Big Bang, and the design quality was enhanced by reflecting the opinions of the Big Bang members in the product's design.

It retains the advantages of existing smart beam lasers, such as a cube-shaped design and wireless connectivity support, while also featuring a hybrid light source combining the rich color expression of lasers with the clarity of LEDs. Additionally, it achieves a maximum brightness of 200 lumens and HD resolution, and supports video playback from Micro SD cards, a built-in play button, and a remote control app. User convenience has been enhanced by providing a Stand-Alone function that allows the device to be used without being connected to a mobile phone.

This special edition is expected to attract the attention of Big Bang fans not only in Korea but also overseas by exclusively providing content for Smart Beam that includes the movie <Big Bang Made> and unreleased interview videos of the Big Bang members commemorating their 10th debut anniversary on an SD card, and by packaging the <Big Bang Made> program book, photo cards, etc.

In addition, SK Telecom is also collaborating with the 'BIGBANG 10 THE EXHIBITION : ATOZ' exhibition, which will be held in Seongsu-dong, Seoul, starting August 5th, to commemorate the 10th anniversary of BIGBANG's debut. The 'Smart Beam Big Bang 10 Edition' is being used as a video player in the exhibition section featuring practice videos of the Big Bang members working to improve the quality of their songs and stages, and visitors can watch videos related to Big Bang's 10th anniversary and experience the product at a separate 'Smart Beam Big Bang 10 Edition' booth.

Along with the pre-order for the new UO Smart Beam Laser NX, SK Telecom also selected the Smart Beam 2 and the new smart speaker product 'Cube Speaker S' as the 'Big Bang 10 Edition' and began sales at the exhibition venue on the 5th.

Pre-orders for the Smart Beam Laser NX will be available until the 19th at the Big Bang 10th Anniversary Exhibition venue for 449,000 won, limited to 819 units, while the Smart Beam 2 will be sold for 329,000 won and the Cube Speaker S for 70,000 won.

Kim Seong-han, Head of Device Planning at SK Telecom, said, “Through this collaboration between Smart Beam and Big Bang’s 10th debut anniversary and commemorative exhibition, we expect to expand our customer base from the current demographic of men in their 30s and 40s who enjoy camping and the outdoors to include young women,” adding, “In the future, we plan to continue developing Smart Beam in consideration of customer demand for media convergence products that combine devices and content.”