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Fashion-Conscious Consumers Targeted, Luxury Smartwatch Launch
Published2016.09.19 16:41Michael Kors, a luxury lifestyle brand, is launching the MICHAEL KORS ACCESS display smartwatch, one of its new wearable technology accessories. This product targets fashion-conscious consumers by combining innovative technology with the distinctive style of a leading luxury fashion company.
The advanced technology at the core of the Michael Kors ACCESS smartwatch was born through a partnership with Google, utilizes the Android Wear smartwatch platform, and is compatible with both Android phones and iPhones.
Designed to seamlessly integrate technology and social connectivity and featuring an activity tracker, the Michael Kors ACCESS product demonstrates that access can be both elegant and convenient. Michael Kors stated, "Our customers love fashion and are always connected 24/7," and "They will highly value a beautiful accessory equipped with social connectivity and health and fitness tracking features."
The Michael Kors ACCESS smartwatch provides customized features for Michael Kors enthusiasts. Michael Kors' exclusive display interface can be changed with just a swipe, whether it's a digital chronograph design for the gym or a stunning animated pavé design for nighttime.
The touchscreen display smartwatch operating on Android Wear provides features including social media updates and text/email notifications, app alerts, Google's smart help, and built-in fitness tracking.
With magnetic charging and Qualcomm Snapdragon Wear 2100 integration, users can experience high-level interactive touchscreen functionality.
John Idol, Chairman and CEO of Michael Kors, stated, "I am pleased to provide our customers with a beautifully designed smart watch that helps them express their individual style and enjoy their daily lives to the fullest."
The Michael Kors ACCESS collection supports Michael Kors customers living busy and hectic lives to stay always connected. David Singleton, Vice President of Engineering at Android Wear, said, "From Google Search to smartwatches, Google strives to provide customers with the information they need to stay connected to what matters most to them," and "Michael Kors ACCESS and Android Wear further expand the wearable category through beautiful and smart watches, helping customers clearly understand their daily lives and express their own unique personal style."
Michael Kors ACCESS will be launched in 18 countries alongside digital and print advertising, including a video featuring Zendaya Coleman and Martha Hunt. This video showcases the two models' busy day in New York, from morning workouts to an elegant evening party. Throughout the day, the Michael Kors ACCESS smartwatch accompanies the two models, creating a refined appearance. For more details, visit #AccessItAll, and the video can be viewed on YouTube (https://youtu.be/vV7_aaSKNU0).
The Michael Kors ACCESS smartwatch is priced starting at $350, and the activity tracker starts at $95. Both products are available at Michael Kors offline stores, online stores (MichaelKors.com), and select department stores and specialty retailers.
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