SK Telecom Launches Convenient Daily Necessities Shopping Service... Integrated with 11st Shopping Mall
It can be easily attached to and detached from refrigerators, washing machines, etc., using an 8cm magnetic button.

#1. When Ms. Kang (34), a housewife with a 3-year-old child, pressed the 'Smart Button Press' attached to the top of the refrigerator for 1 second, a buzzer sounded and a notification text message arrived on her smartphone stating that the order had been completed. Ms. Kang was able to order 10 bottles of water, 5 packs of wet wipes, and 2 cans of baby formula, which she frequently purchases, simply by pressing the button.

#2. Mr. Kim (28), an office worker living alone, attaches a 'Smart Button Press' to his washing machine and orders powder detergent and fabric softener by pressing the button when he runs out of detergent. With a single press of the button, the order is automatically paid for and delivered to his home without the need to launch a separate app or enter payment information.

SK Telecom announced that it is launching 'Smart Button Kook' with 11st, which automatically orders, pays for, and delivers daily necessities with just the press of a button.

'Smart Button Press' is a convenient shopping service that automatically orders, pays for, and delivers daily necessities such as bottled water, detergent, wet wipes, and diapers when needed, simply by pressing a button.

This button connects with a smartphone equipped with SK Telecom's Smart Home app via the home Wi-Fi network. When making an initial order, consumers can use the smart home app to specify the items, quantities, payment methods, and delivery addresses. From subsequent orders onwards, they can conveniently order daily necessities simply by pressing a button, without having to launch a separate app or log in.


The 'Smart Button Press' is about the size of a little finger and includes a magnet and a hook, so it can be easily attached to a convenient place such as a refrigerator, washing machine, or kitchen cupboard.

Up to three items can be assigned to a single button simultaneously, and the same quantity of products initially set can be reordered each time a repurchase is made. Additionally, items and quantities can be easily changed via the app, and even if the button is pressed multiple times by mistake, only one order is recognized at a time, eliminating concerns about duplicate orders.

SK Telecom and 11st have initially selected a total of 60 types of daily necessities that customers frequently purchase, such as ramen/noodles, bottled water, toilet paper, detergent, and diapers, and plan to expand the items in the future.

Meanwhile, SK Telecom and 11st plan to provide 'Smart Button Kook' for free to a total of 50,000 customers who use 11st's direct purchase product section, 'Now Delivery,' to celebrate the launch. In addition, if you purchase products through 'Smart Button Press', you will receive a 22% billing discount benefit (up to 5,000 won) depending on the card company.

SK Telecom’s Home Business Division Head, Cho Young-hoon, stated, “We expect Smart Button Kkuk to be very popular among housewives raising children, dual-income couples, and office workers living alone,” adding, “We plan to continue providing diverse and differentiated smart home services from a customer perspective.”