Announcement of Next-Generation Cloud Strategy via Intelligent Applications

Oracle (www.oracle.com/kr) announced that it has unveiled next-generation SaaS (Software as a Service) cloud services to solidify its position as an industry-leading cloud application provider.

This service supports the creation of adaptive and learning cloud applications by combining real-time analytics and behavioral inputs with external data. It also enables the development of intelligent cloud applications that automatically suggest personalized actions and streamline the work of business users, such as HR or finance personnel.

Next-generation cloud services, referred to as Adaptive Intelligent Applications, are based on insights residing in Oracle's Data Cloud. Oracle's Data Cloud consists of over 5 billion consumer and enterprise profiles with approximately 45,000 attributes.

Oracle OpenWorld 2016

When these new adaptive intelligent applications are enabled, they apply advanced data science to Oracle's web-scale data to learn and collect data on enterprise users and their behavior, providing personalized and customized information to customers and employees. The insights derived from this in-depth analysis build a knowledge base that helps improve business performance across the enterprise.

"There are significant opportunities to monetize digital businesses through machine learning applications and analytics," said R “Ray” Wang, Principal Analyst at Constellation Research. "With its vast expertise in big data and data science, strong compute capabilities, industry and domain-specific expertise, and extensive application solutions, Oracle is fully qualified to be a leader in this rapidly growing field."

Steve Miranda, Senior Vice President of Application Development at Oracle, stated, "Data is the most powerful and valuable weapon an enterprise possesses. To remain competitive today, companies must be able to access their information in real time to intelligently predict and grow." He added, "Oracle's Adaptive Intelligent Applications optimize the capabilities of existing cloud applications by leveraging anonymized information residing in the vast data cloud. When combined with internal data, this enables the delivery of the best personalized insights to help improve business performance."

Dave Schubmehl, Research Director for Cognitive Systems and Content Analytics at IDC, stated, “In the near future, all enterprise applications will transform into smart applications that learn intuitively through interaction with corporate data. Oracle’s new Adaptive Intelligent Solution takes this to a whole new level.” "Oracle's solutions are differentiated from other solutions in that they can learn from billions of anonymized consumer and enterprise profiles," he explained.