Radeon™ Pro Product Line Launch, Industry Collaboration Emphasized
Expanding Radeon Pro Technology Based on Open-Source Software

AMD unveiled innovative Radeon™ Pro technology through a keynote speech at the VR on the Lot event, enabling real-time production of realistic virtual reality content. Through the new Radeon Pro solution, AMD plans to present solutions to two major industry issues: producing immersive virtual reality content and maximizing content consumption.

Radeon Pro technology, first unveiled at SIGGRAPH 2016, is an open-source software-based solution that provides an innovative approach to cutting-edge content creation. At this event, AMD demonstrated a method of implementing photorealistic images in real-time and delivering complexly rendered and captured content through a smooth and engaging virtual reality environment.

AMD introduced the Radeon™ Pro WX 7100 as a core component of the Radeon Pro solution.

The new Radeon Pro WX 7100 GPU is hardware capable of demanding media and entertainment tasks as well as professional virtual reality content production, offered at a reasonable price of less than USD 1,000. In particular, it delivers exceptional performance based on AMD's latest Polaris architecture. The product is scheduled to launch at the end of this year.

Meanwhile, the Radeon Pro WX 7100 delivers even more powerful performance through software tools. Radeon ProRender, an open-source physics-based rendering engine, was developed to produce lifelike content at photorealistic levels. Content creators can leverage Radeon Pro GPU and ProRender integratively to verify more refined results during the development phase. This software is provided through GPUOpen.com.

AMD also provides software for editing content captured through cameras. AMD's Project Loom offers real-time 360-degree video stitching functionality that can integrate results captured through up to 24 cameras. 4K resolution virtual reality content playback at 30 frames per second is also possible. Project Loom will be provided as open-source through GPUOpen.com at the end of this year.

AMD also demonstrated solutions for processing large datasets such as 360-degree video at 4K resolution. The Radeon™ Pro Solid State Graphics (SSG) card, provided in developer kit form, delivers exceptional performance through terabyte-class memory mounted on the GPU. For example, when working with 8K ultra-high-resolution uncompressed video, image movement speed is significantly improved to over 90 frames per second, providing a more seamless working environment.

VR on the Lot was held for two days from October 13 at Paramount Pictures Studio in Los Angeles. Leading companies in the media, entertainment, and technology sectors attended to present and share goals and perspectives on the virtual reality industry.