SK Telecom launches new network brand 'Quantum' marking leap into 5G
Published2016.11.23 06:34Rate plans, IoT networks, connected cars, quantum cryptography communication technology, etc.
SK Telecom is launching a new network brand called 'Quantum'. 'Quantum' refers to the 'quantum', the minimum unit of all physical entities, and is used as a concept in quantum mechanics to explain transcendence of space and time. This signifies SK Telecom's will for transcendental and dramatic change toward 5G that surpasses its existing network experience.
SK Telecom plans to use the 'Quantum' brand for core 5G-related network technologies, products, and services to be unveiled in the future, bringing it closer to customers. In other words, the 'Quantum' brand will be applied across rate plans (the current 4G brand is 'band'), IoT networks, connected cars, quantum cryptography communication technology, and more.
The TV commercial series featuring the brand slogan 'Everything is Alive' will begin from the 19th. 'Everything is Alive' suggests that through 5G led by SK Telecom, all things will come alive and move with vitality, and a new world will unfold where imagination becomes reality.
SK Telecom plans to air the TV commercial series in sequence until the end of December with themes of ▲'Quantum' brand philosophy and vision ▲domestic maximum 70MHz bandwidth frequency ▲advanced 5G connected car ▲IoT transforming customers' everyday lives.
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