LG Electronics Unveils Soundbar (SJ9) Featuring Dolby's Advanced 3D Sound Technology 'Dolby Atmos'
A 38mm thick soundbar (SJ8) was also unveiled… Speaker height reduced to one-third to make it thinner.

LG Electronics is targeting the global audio market with a sound bar that emphasizes premium sound quality.

The flagship product (model name: SJ9) features a powerful 5.1.2 channel 500-watt (W) output. It incorporates 'Dolby ATMOS,' an advanced surround sound technology from the audio specialist Dolby. It delivers three-dimensional sound that fills the space, just like in a movie theater.

LG Electronics applied up-firing speakers to both ends of the product to project sound towards the ceiling, creating a three-dimensional sound experience. The sound from these speakers travels up to the ceiling and then flows over the user's head, generating a sense of spaciousness.

This product adjusts the direction of sound according to the movement or position of objects appearing on the TV screen. For example, if an airplane flies over the protagonist's head, the sound of the airplane engine is heard from above the viewer's head, providing a three-dimensional and realistic sense of space.

This product maximizes immersion with high-quality sound. It also plays uncompressed, lossless audio. The upscaling function converts standard audio quality into high-quality sound. The Adaptive Sound Control (ASC) function automatically analyzes TV content to optimize sound quality. For example, when news comes on, it makes the anchor's voice clearer, and when a movie comes on, it strengthens the mid-low frequencies to create a grand sound.

This product also offers excellent convenience. It features Google's Chromecast™. Users can connect their smartphones to this product to enjoy music from YouTube, TuneIn, Bugs, and more.

LG Electronics also unveiled a product emphasizing design (model name: SJ8). The product's height was reduced from the existing 55mm to 38mm. This product can be installed flush against a TV, providing a sense of unity. To create this product, LG Electronics reduced the height of the built-in speaker unit by one-third.

LG Electronics is also unveiling a new product (model name: SJ7) that separates a long, bar-shaped soundbar into two shorter bars, allowing it to be used as two separate speakers. Users can split the soundbar into two units and place them on opposite sides of the TV to use them as stereo speakers. It can also be used as a portable speaker by carrying just one unit. By placing one speaker in front of the TV and the other behind the sofa, users can enjoy immersive surround sound.

LG Electronics also unveiled a high-output audio system (model name: CJ98) optimized for parties and events. This product boasts a maximum output of 3,500 watts (W). It features DJ functions designed to heighten the party atmosphere, such as car engine sounds, flashing LED lighting, loop playback, and scratching. Users can also enjoy 18 fun voice modulation effects, including soprano, robot voice, and bass, by connecting a microphone to the product.

Seo Young-jae, Senior Vice President of CAV BD at LG Electronics’ HE Business Division, emphasized, “We will target the global market with wireless audio featuring excellent sound quality and design.”