Developing a new smart beauty service by combining IoT technology and beauty business know-how
New product research using big data, and development of differentiated customer services

SK Telecom and Amorepacific announced on the 23rd that they held a signing ceremony for a Memorandum of Understanding (MoU) for "Internet of Things (IoT)-based smart beauty services and big data utilization."

Starting with the MoU, the two companies plan to develop new smart beauty services by combining SK Telecom's IoT technology with Amorepacific's R&D capabilities and beauty business know-how.


▲ SK Telecom’s Head of IoT Business Division Cha In-hyuk (pictured right) and Amorepacific’s Head of Technology Research, Han Sang-hoon, signed an MoU.

The two companies will first leverage SK Telecom's dedicated IoT network to identify services applicable to Amorepacific's manufacturing plants, stores, and customers; subsequently, Amorepacific plans to analyze the collected big data and utilize it for long-term new product research and the development of differentiated customer services.

SK Telecom stated that through this MoU and collaboration with Amorepacific, it expects to be able to create a New ICT ecosystem that transcends industries and fields to lead the Fourth Industrial Revolution, as announced earlier this year.

Cha In-hyuk, Head of the IoT Business Division at SK Telecom, stated, “We expect to maximize customer value by combining SK Telecom’s competitiveness in New ICT fields, such as IoT and Big Data, with Amorepacific’s advanced beauty business know-how,” adding, “Going forward, we will continuously [develop] new ICT through openness and cooperation with operators in various fields. "We will build an ecosystem," he said.