- Providing the lowest-cost cable solutions for 100 Mbps Ethernet vehicle connectivity
- Meets strict vehicle EMI / EMC verification standards
- Optimized for various automotive applications and supports various connection options for external devices

October 19, 2011 – Broadcom, a global leader in wired and wireless semiconductors, today announced a new physical layer (PHY) for automotive networks. Broadcom’s new BroadR-Reach® BCM89810 PHY enables the industry’s lowest-cost cable solution, allowing 100Mbps Ethernet connectivity within a vehicle over a single UTP cable. Designed to meet the automotive industry’s stringent verification standards and optimized for automotive applications, the BCM89810 supports various connectivity options for external devices.

Broadcom’s newly introduced BCM89810 enables consistent and stable operation over the single-pair and twisted-pair cables currently used in automobiles. Furthermore, this product provides all the functionalities of Ethernet packets encoded over UTP cables. The BCM89810 is fully compatible with other Ethernet devices within the vehicle, as well as with RGMII and MII interface specifications.

The key features of the newly introduced BCM89810 Broad R-Reach® PHY are as follows.
 Single-chip integrated Ethernet PHY
 Operates at 100Mbps speed through a single copper cable
 Improved power saving and support for multiple low-power modes
 Meets strict automotive production standards (AEC-Q100, EMC, automotive temperature rating)
 Supports accurate network synchronization with IEEE standards 1588 v2 and 802.1AS
 Low EMI emissions – High reliability

"Simplification and proven open standardization have significantly reduced the cost of ownership for all applications involving Ethernet," said Ali Abaye, Senior Director of Product Marketing at Broadcom. "Broadcom's new BCM89810 PHY delivers these benefits to a wide range of automotive applications and significantly reduces cable costs."