NanoCell technology provides excellent color expression, and WebOS 3.5 provides convenience.

LG Electronics held the '2017 LG TV New Product Launch Event' on the 23rd.

LG Electronics is targeting the smart TV market with color expression through NanoCell technology.



On the 25th, LG Electronics will domestically launch the 65-inch LG Signature OLED TV, which won the Best of Show award at CES 2017. In this smart TV, LG Electronics applied 'Nano Cell' technology that utilizes a microscopic molecular structure of approximately 1 nanometer in size.

NanoCell technology, which coats the panel with ultra-fine molecules, precisely adjusts the color wavelengths at the nano level. This technology, which was first used in the third-generation Super Ultra HD TV released this year, was applied directly to the panel, unlike the first and second generations.

Super Ultra HD TVs that use NanoCell have reduced color differences depending on the screen angle. In addition, the amount of light reflected on the TV screen has been reduced by more than 30% compared to existing products. Since NanoCell absorbs light coming into the LCD from the outside, users can watch TV without being disturbed by the light reflected on the screen even if the lighting is on in the viewing space.

In addition, LG Electronics plans to enhance convenience by installing 'webOS 3.5' on its smart TVs this year. It added the 'My Button' function to the OS, which can be used like a speed dial on a Magic Mobile phone. The My Button feature allows you to connect directly to a specified app or channel.

LG Electronics added the 'Magic Link' function to reduce the inconvenience of existing keyword input. In webOS 3.5, the Magic Remote Control is equipped with a 'Magic Link dedicated button', allowing you to search for content related to the program you are watching.