Will LG Electronics dominate the G6 market with diverse marketing efforts?
Published2017.02.27 11:44Events will be provided during the pre-order period.
The 'LG G6' will be first released in Korea on March 10th.
Starting on the 27th, LG Electronics will set up LG G6 experience zones in approximately 3,000 stores nationwide, including the three major mobile carriers' stores, as well as large electronics retailers such as LG Best Shop, Hi-Mart, and Electronic Land.
The LG G6 TV commercial will be released simultaneously with the installation of the experience zone on the 27th. The ad's tagline, "A wide world in your hands," highlights the features of the FullVision display.
Also, the LG G6 emphasizes durability and safety despite its wider screen and thinner bezel by incorporating a sturdy metal frame and water and dust resistance into the video.
Meanwhile, LG Electronics plans to hold pre-order sales for the LG G6 from the 2nd to the 9th of next month and provide events to buyers.
LG Electronics Korea Mobile Group Executive Director Lee Sang-gyu said, “We will focus on promoting the differentiated value of the ‘LG G6’ by accelerating various marketing activities.”
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