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LG Electronics Reveals This Year's Smartphone Strategy at MWC
Published2017.02.28 09:31LG Electronics has declared a resurgence in its mobile business this year.
LG Electronics MC Business Division President Cho Jun-ho held a press conference at the Melia Barcelona Sarria Hotel in Barcelona, Spain, and announced this year's business strategy.
▲ President Jo Jun-ho, Head of LG Electronics MC Business Division
LG Electronics will launch the LG G series and LG V series in the first and second halves of the year, respectively. First, the LG G6 will be released for the first time in Korea on March 10. Subsequently, the company will target the global market by sequentially launching the products in major premium markets such as North America and Europe.
Subsequently, LG plans to launch the LG V series in the second half of the year to minimize the launch interval and aim for business performance.
LG Electronics recently completed business structure improvement activities, including organizational efficiency and process improvement, which have been underway since July of last year.
In addition, LG Electronics has strengthened its supply chain management. Based on demand forecasting, it has systematized a system capable of responding flexibly from components to finished product sales, including managing component supply schedules, inventory management, and supply chain diversification.
LG Electronics focuses on major markets such as Korea, the U.S., and Europe. Domestically, it operates a pre-experience group. Starting today, experience zones will be operated at the stores of the three mobile carriers so that general consumers can also experience the LG G6 in advance before its release.
LG Electronics aims to enhance profitability in growth markets such as Latin America and Asia by focusing on value-oriented product lines. The company plans to lead with its X and K series.
LG Electronics is focusing on boosting consumer confidence this year.
The plan is to optimize software and hardware in parallel from the product design stage to not only ensure the excellence of specifications but also to build the perception that it is a reliable product.
In addition, LG Electronics continues to invest in next-generation mobile technologies such as artificial intelligence and wearables to strengthen its competitiveness in the mobile sector.
On the 10th, LG launched two new Android Wear 2.0-equipped Watch models in North America. These products feature Google's artificial intelligence service, Google Assistant, providing voice-based personalized services to consumers.
LG Electronics plans to prepare for the future market through various businesses integrated with the smartphone sector.
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