LG Roboking, global cumulative sales exceed 1 million units
Published2017.03.06 13:41Location recognition and learning technology and starter inverter motors are the secrets of its popularity
LG Electronics' robot vacuum cleaner 'Robo King' continues to gain popularity in the global market with its differentiated product performance. 'Robo King' recently surpassed 1 million units in cumulative global sales. It has been 7 years since it entered the global robot vacuum cleaner market in earnest in 2010.
LG Electronics became the first Korean company to introduce 'RoboKing' to the domestic market in April 2003, and has since expanded its launch to over 40 countries, starting with Europe in 2010, and then Asia, CIS, the Middle East, and North America in 2011. Global sales have continued to increase over the past 10 years.
LG's 'RoboKing' is the best-selling robot vacuum cleaner in Korea, with cumulative sales exceeding 400,000 units as of the first half of last year. It also ranked first in the robot vacuum cleaner market in Korea, Russia, Australia, Taiwan, and other countries.
LG Electronics has been leading the premium robot vacuum cleaner market with ▲ultrasonic obstacle sensor in 2003, ▲'Dual Eye' with two cameras on the top and bottom in 2009, ▲'Triple Eye' with three cameras on the front, top and bottom of the product and voice recognition function in 2011, and ▲square design instead of circular design in 2012.
In particular, LG Electronics has continued to develop the 'location recognition and learning' technology of robot vacuum cleaners. The 'Roboking Turbo' released last year analyzes the space with three cameras monitoring the front, ceiling, and floor, and 51 situational judgment sensors to create a map for cleaning.
LG Electronics is providing a 10-year free warranty on the smart inverter motor installed in ‘RoboKing’ due to its confidence in its motor technology and quality.
LG Electronics H&A Business Division Living Appliance Business Division Executive Director Ryu Jae-cheol emphasized, “We will lead the global premium robot vacuum cleaner market by introducing innovative products that feature both cleaning performance and user convenience.”
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