KT indirectly advertises through the webtoon 'KTOON'
Published2017.03.21 09:41KTOON is currently serializing 120 works, and as of the end of February, the number of mobile app downloads exceeded 2 million. In the comeback episode of Season 3 of author Hyun-i's 'Our Joyful Life,' a product placement (PPL) for Nongshim's new product, 'Bokkeum Neoguri,' is being conducted. The character Neoguri appears as the author's friend, and the features of the new product are expressed through a scene where the author finds comfort in the friend's refreshed appearance.
We are also conducting marketing using webtoons with School Food. In April, we plan to display webtoons serialized on KTOON on trays and delivery flyers at some School Food directly managed stores.
Kim Hak-jun, Senior Vice President of KT Platform Services, stated, “Webtoon marketing helps instill a positive image because it incorporates the characteristics of products and services into webtoon stories to express them in an entertaining way,” adding, “Going forward, K-TOON will strive to introduce various webtoon-based marketing solutions.”
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The tablets used by webtoon artists are all here.
Wacom's Korean subsidiary, Korea Wacom (CEO Kim Ju-hyung), is running a promotional event offering complimentary gifts to product purchasers through the 'Wacom x G Market Brand Planning Exhibition.' The event runs for one week on G Market from today through July 6th, and the promotional target products include ▲all Cintiq models, ▲Intuos Pro, ▲Intuos, ▲Bamboo Spark, and others. Customers purchasing the Cintiq 22HD, a bestselling model among webtoon creators, will receive a Bamboo Spark (first 10 customers only), and customers purchasing the Cintiq 27QHD, the highest-priced tablet, will receive an Intuos Creative Stylus2 touch pen. Through this promotion, all Wacom product purchasers will be given character merchandise from Infinite Challenge (mug cup) as a complimentary gift. The event page is http://promotion.gmarket.co.kr/planview/plan.asp?sid=145836.
2016.06.29by 명세환 기자
SKT Wins GSMA Global Mobile Awards with Oksusu
SK Telecom announced that its mobile IPTV service oksusu won the "Best Mobile Video Service Application" category at the GSMA Global Mobile Awards, a side event of MWC 2017. The "Best Mobile Video, TV or Film App" award won by the mobile IPTV service oksusu is presented to the most outstanding product among media, film, TV and video service applications worldwide.
2017.02.28by 김지혜 기자
KT,"자, 이제 7개 스타트업과 콜라보레이션을 시작한다"
KT가 ‘비즈 콜라보레이션 프로그램’에 최종 선발된 7개 스타트업과 공동 상품 및 서비스 개발에 나선다고 밝혔다. 비즈 콜라보레이션 프로그램은 아이디어 제안부터 공동사업 가능한 부서를 1:1로 연결한다. 선발된 스타트업은 연구개발과 특허출원, 시제품 제작 및 마케팅·홍보 비용으로 기업당 최대 7천만원까지 지원받을 수 있다.
2017.03.16by 김자영 기자
European Patent Applications Surpass 200,000 for the First Time… South Korea Maintains 5th Place, Led by Batteries and Telecommunications
According to the European Patent Office (EPO)'s 'Technology Dashboard 2025', European patent applications last year reached 201,974, surpassing 200,000 for the first time. Korean companies and inventors filed 14,355 applications, representing a 9.5% increase from the previous year and maintaining 5th place by country. Battery, digital communication, and semiconductor technologies led the growth, with Samsung ranking as the top EPO applicant for the second consecutive year and LG reaching 3rd place. The presence of major domestic cities such as Seoul, Suwon, and Yongin was also confirmed. It was also revealed that Korea's European patent strategy is expanding beyond individual technologies to span the entire industry.
2026.03.24by 명세환 기자
SK Telecom First Applies AI-Based Network Operations at Gwanghwamun K-Pop Concert
SK텔레콤이 3월 21일 서울 광화문 일대에서 열린 대형 K-팝 공연에 AI 기반 네트워크 운영 시스템을 처음 적용해 통신 품질을 관리했다고 밝혔다. 공연 전후 3시간 동안 모바일 데이터 사용량은 12.15TB로 직전 주말 같은 시간대보다 약 2배 늘었다. SK텔레콤은 AI 시스템 ‘A-One’을 활용해 5분 단위, 50m 단위로 트래픽을 감시하며 과부하 가능성에 대응했고, 임시 통신 시설과 현장 인력 운영도 병행했다. 밀집 행사와 외국인 이용 수요가 동시에 늘어나는 환경에서 AI 기반 자율 네트워크 운영의 현장 적용 가능성을 확인한 사례로 해석된다.
2026.03.23by 명세환 기자
