KT indirectly advertises through the webtoon 'KTOON'
Published2017.03.21 09:41KTOON is currently serializing 120 works, and as of the end of February, the number of mobile app downloads exceeded 2 million. In the comeback episode of Season 3 of author Hyun-i's 'Our Joyful Life,' a product placement (PPL) for Nongshim's new product, 'Bokkeum Neoguri,' is being conducted. The character Neoguri appears as the author's friend, and the features of the new product are expressed through a scene where the author finds comfort in the friend's refreshed appearance.
We are also conducting marketing using webtoons with School Food. In April, we plan to display webtoons serialized on KTOON on trays and delivery flyers at some School Food directly managed stores.
Kim Hak-jun, Senior Vice President of KT Platform Services, stated, “Webtoon marketing helps instill a positive image because it incorporates the characteristics of products and services into webtoon stories to express them in an entertaining way,” adding, “Going forward, K-TOON will strive to introduce various webtoon-based marketing solutions.”
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