LG Electronics Launches Aggressive Online and Offline Marketing Ahead of 'G6' US Launch
Published2017.04.03 14:03'LG G6' Viral Video Part 2 Surpasses 130 Million Views
LG Electronics has launched an aggressive marketing campaign ahead of the early April launch of its premium smartphone, the 'LG G6,' featuring a FullVision display, in the United States.
Previously, spaces to experience the 'LG G6' were set up in a total of approximately 25,000 stores, including retailers of the five major mobile carriers and large electronics retailers such as Best Buy. Pre-order sales have been underway since March 17 according to the schedules of each carrier. Prior to the domestic launch, approximately 3,000 experience zones were installed to allow customers to try out the 'LG G6' in advance.
A global TV commercial for the 'LG G6,' featuring its FullVision display and convenience features, has also been unveiled. This 30-second commercial features the 'LG G6' fixed in the center, depicting scenes of enjoying games and videos on a wide, immersive screen, and using the wide-angle camera while skydiving.
According to Visible Measures, which measures the attention span of online videos, the viral video "G6 Dance" introducing the LG G6 ranked first as the most-watched viral video by netizens worldwide for two weeks starting March 7.
'G6 Dance' is a 1 minute 14 second video capturing the process of a parkour athlete learning to dance from a hip-hop dancer, and has surpassed a total of 67 million views to date.
'Life with Big,' a video emphasizing the 18:9 aspect ratio FullVision, also recorded over 62 million total views, setting a record where the cumulative views of these two videos alone surpassed 130 million.
A video checking the waterproof performance of the 'LG G6' in various extreme situations is also garnering attention, recording a cumulative view count of approximately 700,000. (See YouTube video below)
Kim Soo-young, Senior Vice President of LG Electronics’ MC Marketing FD, stated, “In the U.S., the largest smartphone market, there is significant interest and anticipation among local consumers for the LG G6,” adding, “We will continue our efforts to effectively promote the differentiated advantages of the LG G6, including its FullVision display.”
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