Entering the 'Connected Car Market' with Jaguar Land Rover Korea
'Jaguar Land Rover Genie' implemented in the 'InControl' infotainment system

Genie Music announced that it is entering the connected car market by partnering with Jaguar Land Rover Korea.

Genie Music and Jaguar Land Rover Korea entered into a strategic alliance for research and development to implement music services in vehicle infotainment systems and have conducted a joint project for the past 10 months.

Accordingly, the result of the two companies' project, the 'Jaguar Land Rover Genie,' was unveiled at the Seoul Motor Show press day on the 30th. 'Jaguar Land Rover Genie' will be first applied to the 'All-New Discovery,' which was unveiled for the first time in Korea at the 2017 Seoul Motor Show, and will subsequently be expanded to Jaguar Land Rover vehicles equipped with infotainment systems.

Both companies stated that this collaboration is significant in that it involves entering the connected car market and discovering new services through inter-industry convergence.

According to global consulting firm PricewaterhouseCoopers (PwC), the connected car market is expected to grow at an average annual rate of 25% and is projected to reach $133.5 billion (148.986 trillion KRW) by 2021.

"Jaguar Land Rover Genie," integrated into Jaguar Land Rover's infotainment system "InControl," was designed with driver safety as the top priority. It features a simple user interface (UI) that allows for intuitive music selection while driving, and offers drive recommendation lists so passengers can choose music based on mood and weather. Paid Genie subscribers can listen to full songs through "Jaguar Land Rover Genie." After installing the "Jaguar Land Rover InControl" application and the Genie app on the driver's smartphone and connecting the vehicle's USB cable, "Jaguar Land Rover Genie" launches on the vehicle's front touchscreen.

Hong Se-hee, Head of the Platform Business Division at Genie Music, stated, “This partnership is significant in that it marks Genie Music’s entry into the connected car industry, a future technology,” adding, “We will continue to develop various music services applicable to connected cars.”

Meanwhile, at its regular general meeting of shareholders on the 30th of last month, Genie Music changed its name from KT Music to Genie Music and announced a vision to grow into the No. 1 music company by expanding its digital music platform business in earnest.