A&K Display Expands Display Market with 'Estra'
Published2017.04.28 18:32Available in various sizes ranging from 43 to 56 pyeong
A&K Display has launched the 'Estra' brand, which means 'Star of TV,' to expand the domestic display market. It is exclusively launching UHD TV products through GS Home Shopping.
Istra products are expected to win over consumers who prioritize value for money, as they are based on LG IPS panels featuring the world's best technology and are priced more than 30% lower than comparable products.
In addition, six colors including red, green, and blue, as well as yellow, turquoise, and purple, express natural colors close to reality with detailed color tones, and a wide color control function expresses more natural skin tones.
The Estra brand features a diverse lineup of sizes ranging from 43 to 65 pyeong, and based on its established overseas export experience, it not only ensures a stable supply of products but also operates an after-sales service system and a dedicated call center.
A&K Display stated, “We have launched the ‘Estra’ brand in the domestic market based on our experience exporting to overseas markets and solid technological capabilities,” adding, “We are pleased to introduce the first products featuring a wider variety of configurations and sizes through GS Home Shopping.”
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