With real-time object extraction and synthesis technology, on-demand video footage can be combined with video captured on a smartphone in real time. Children can use their recorded footage to act out scenes interacting with characters on the TV screen. Animation characters can even run around on the TV screen with the living room as the background.

KT anticipates that its highly immersive TV-Sok service will be actively utilized as an educational solution for infants and toddlers, going beyond simple play. It can be used to help children learn songs, dances, and gymnastics with character friends, and naturally develop daily habits such as brushing teeth and potty training.


The TV Sook service can be used without purchasing any separate equipment. Simply install and launch the TV Sook app on an Android smartphone connected to Wi-Fi, then navigate to Olleh TV Channel 999 or the Kids menu to activate the service. Once launched, you can place the smartphone near the TV or hold it to film your child playing.

The newly introduced Hyper VR service is expected to become a new media platform, as it allows the use of content from various fields such as education, sports, games, and entertainment, in addition to kids' content. Even with just TV Sook, interactive services are available in various fields such as ballet, golf, and idol dance, in addition to the play-learning service launched this time.

Dr. Son Jeong-seon, an expert in child behavioral development, assessed that "the perception of television will change through the Olleh TV 'TV Sook' service." Dr. Son stated, "There has been a perception that TV viewing is negative for infants and toddlers from an educational perspective," adding, "However, since 'TV Sook' not only fosters imagination but also enhances a sense of accomplishment and creativity, I expect it to have a significant educational effect."